Why ‘every creative needs to be a technologist,’ according to Nicolas Roope of Publicis Poke

Kim Gardner June 2019 Video, Sports

Nicolas Roope has shelves of awards for his creative ad campaigns — and even some for his inventions. Whether it’s leading this data-inspired campaign for EE, a British telecommunications company, or creating the world’s first designer energy saving light bulb, Roope brings fresh thinking and data-backed insights into everything he does. Watch to see how one of advertising’s top minds thinks about the intersection of data, technology, and creativity.

How Publicis•Poke reached 150 million sports fans on YouTube

Explore more creative inspiration, tools, and best practices on Google’s creative hub create.withgoogle.com.

YouTube Ads Leaderboard: Cannes 2019