Technology in service of creative work
Creativity and data don’t have to be at odds. Discover how to put audience signals, tools, and experimentation to work in service of creativity for smarter campaigns.
How Rihanna’s Fenty Beauty delivered ‘Beauty for All’ — and a wake-up call to the industry
The voices developing creative work matter more than ever
Creativity is the most essential ingredient for successful marketing. For the 2019 Cannes Lions International Festival of Creativity, we’re highlighting the power of creativity and the forces that drive it: the people who make the work, and the technology that fuels it. Learn more about how technology, data, tools, and diverse voices can shape your brand’s creative strategy.