Understanding how YouTube ads can impact offline sales: Sales Correlation Case Studies
Marketers have traditionally turned to YouTube for branding, using it to build awareness, consideration and preference. Meanwhile, its impact on sales has been difficult to measure without access to more comprehensive data sets and analytical horsepower. Lately though, Google and some profit-driven marketers have invested time and resources to understand the impact of YouTube and other media channels on sales. We're now able to share some case studies from these projects.