A rundown of the ads European viewers watched, liked and shared most on YouTube this year shows how advertisers have embraced creativity to tell stories and connect with consumers. Read the full article: YouTube European Ads Leaderboard 2016

1

Nike Football Presents: The Switch ft. Cristiano Ronaldo, Harry Kane, Anthony Martial & More

Brand Nike Football Creative Agency Wieden+Kennedy Media Agency Mindshare
2

John Lewis Christmas Advert 2016 - #BusterTheBoxer

Brand John Lewis Creative Agency Adam & Eve DDB Media Agency Manning Gottlieb
3

Sainsbury's OFFICIAL Christmas advert 2016 -The Greatest Gift

Brand Sainsbury's Creative Agency AMV Media Agency PHD
4

#Zeitschenken – EDEKA Weihnachtswerbung

Brand EDEKA Creative Agency Jung von Matt Media Agency OMD Hamburg
5

Avicii vs. Conrad Sewell - Taste The Feeling

Brand Coca-Cola
6

CORNETTO LOVE STORY: VORREI MA NON POSTO

Brand Cornetto Algida Creative Agency Lola Madrid Media Agency Mindshare
7

Netto-Katzen

Brand Netto Creative Agency Jung von Matt Media Agency OMD Hamburg
8

Czego szukasz w Święta? | English for beginners

Brand Allegro Creative Agency Bardzo, CutCut. Media Agency Allegro
9

M&S 2016 Christmas Ad: Christmas with love from Mrs Claus

Brand Marks and Spencer Creative Agency Y&R Media Agency Mindshare Worldwide
10

momondo – The DNA Journey

Brand momondo Creative Agency &Co.

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