At the first Academy Awards ceremony in 1929, tickets cost just $5 and the show ran for 15 minutes. Since then, much has changed in the film industry. YouTube has become a catalyst in the success and failure of films, even before they reach the box office. Movie trailers are used to determine whether a movie is worth watching. 78% of YouTube users agree that watching a trailer helps them decide what movies to watch. Even more compelling, this year we noticed that a film’s box office success is positively correlated to the number of views the trailer has on YouTube. It’s easy to understand why, given that almost half of YouTube Entertainment users won’t buy a ticket unless they’ve watched the trailer.

Check out the Best Picture Nominee trailers, ranked by their YouTube views, and pick your own winner.

“Black Panther”

Brand Disney Studios Media Agency OMD Entertainment

“Bohemian Rhapsody”

Brand 20th Century Fox Media Agency Assembly Media

“A Star Is Born”

Brand Warner Bros. Pictures


Brand Focus Features Creative Agency Mark Woollen & Associates Media Agency Essence


Brand Annapurna Pictures Creative Agency Annapurna Pictures Media Agency Canvas

“Green Book”

Brand Universal Pictures Creative Agency Transit Media Agency Essence

“The Favourite”

Brand Fox Searchlight Media Agency Assembly Media


Brand Netflix Creative Agency GrandSon LA

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To be eligible for inclusion, trailers must be for movies nominated for Best Picture. Ranked by global lifetime views on the film’s studio YouTube channels and some of the most popular trailer aggregators. Global views count dated as of 02/05/2019.


1 78% of YouTube users stat - Source: Google / Ipsos Connect, May 2017


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