This special edition of the YouTube Ads Leaderboard showcases the top bumper ads from Sweden in the past year. As unskippable videos with a maximum length of six seconds, they are perfect for delivering brief, memorable messages to reach customers and create awareness. Successful bumper ads usually focus on a clear, simple point – where visuals and sound are key to be engaging.

Brand Flygresor Creative Agency Fabian Mannheimer; Hobbyfilm Media Agency Inhouse
1

Brand mer Creative Agency Holy Media Agency Carat
2

Brand Skånemejerier Creative Agency Smartfilm Media Agency Zenith
3

Brand MediaMarkt Creative Agency Åkestam Holst Media Agency OMD
4

Brand Telenor Creative Agency Acne Media Agency Starcom
5

Brand Max Burgers Creative Agency Acne Media Agency Starcom
6

Brand Samsung Creative Agency BLCK Media Agency Starcom
7

Brand BMW Creative Agency INGO Media Agency Vizeum
8

Brand KPA Pension Creative Agency Bloomy Ideas Media Agency Scream
9

Brand Telia Creative Agency Forsman Bodenfors Media Agency Carat
10

How was the YouTube Bumper Ads Leaderboard list created?

The YouTube Bumper Ads Leaderboard showcases some of the top :06 Bumper ads that people loved this year. Ads were initially ranked by an algorithm that factors in total views and engagements and then ranked by a user creative ratings survey run by Ipsos. The survey considers four parameters: Likeability, memorability, emotion and brand linkage.

How to create video magic in seconds

More in Leaderboards