Apps in a mobile world: Insights and best practices

Getting a clear understanding of whether your users like to use an app, mSite or both isn’t easy. To help answer that question for your business, we've been researching how consumers use apps and mobile sites in specific contexts such as shopping, travel and finance. Past this first step, the challenge is to approach acquisition in the right way, by focusing on valuable users to maximise the impact on your business. We'll share examples of companies that are successfully doing just that.