0:03
My first ever mobile phone, that's a very long time ago, but I think it was a Nokia 6210.
0:09
My name is Geir Jangås, I’m the vice president of digital analytics at Telia Norway.
0:17
In other companies, we talked about mobile first and mobile strategy as something specific.
0:21
What I experienced when I came to Telia was that we don't talk about it.
0:25
It's just an integrated part of the business plan.
0:33
I think I'm most proud of the way we are working as one team now.
0:34
We are much more aligned across teams, having the same view on the goals and the ambitions that we are trying to achieve.
0:41
Acknowledging that you're in a change, right?
0:45
You really, really spend a lot of time on driving this change.
0:48
I think that's a key thing to succeed with a digital transformation.
0:54
Try to digitalise the customer journey, using data to map out the different interactions with their customers,
1:00
and create the digital DNA for the customer.
1:05
When we are talking about digital transformation, it's easy to think about it as something technical.
1:11
But it's more about the people and the culture in the company.
1:14
Because it's much more in the mindset of how you perceive customer interactions using data
1:21
and digital touch points for the customers than the technology in itself.
