Key Content Strategies

YouTube Common Terms

Bite, Snack, Meal

Feed your target audience. Bite’s the quick-hit messaging, Snack’s the traditional ad length, and Meal’s the kind of long-form content that’s not possible on TV.

Creative Optimisation

Make effective ads with four key concepts (ABCD): Attract by opening with impact, Brand by integrating your product effectively, Connect through emotions and storytelling, and Direct by giving people clear CTAs.

Hero, Hub, Help

Serve up the right mix of content. Hero videos are your brand’s “go big” moments. Hub videos are multi-part pieces of content designed to keep your audience coming back. Help videos are evergreen and designed to answer questions your consumers are asking.


Give your audience a reason to watch and share your content. Create videos that help people learn, foster deep connections, and create a sense of community. And don’t forget to be entertaining.

Live Streaming

Engage your audience in real time. Host a high-quality event from your desktop or go live from anywhere. Get people talking with a chat running alongside your livestream, and keep an eye on your viewership during the event in the Live Control Room and afterward in YouTube Analytics.


Don’t let go of the people you’ve reached. Use TrueView ads to stay connected with people who have watched your ads, browsed your channel, or visited your website.


Orchestrate big moments for maximum impact. Tease your product launch with quick-hit videos, Amplify with your hero content, and Echo with bumpers to keep the conversation going.


Tap into video’s unique capabilities. Combine sight, sound, and motion in a way that benefits Watchtime, Audibility, Viewability, and Engaged users