Why one-size-fits-all video ads are a thing of the past

Brianne Janacek Reeber / April 2019

Editor’s note: This piece was originally published on Think with Google MENA, but the lessons about personalised creative are applicable to brands everywhere.

Nescafé Dolce Gusto experimented with applying personalisation to its creative and media plan. The result was a customised approach that spoke to fashionistas, foodies, and more in these bubbly ads that increased search and brand metrics. Check out the video case study below to hear how the brand, creative agency, and Google’s Unskippable Labs collaborated on powerful, personalised ads.

When it comes to video ad creative, how much should you customise?