What caught the attention of Norway’s YouTube audience in 2019? It was a real mix, showcasing the sheer range of creativity coming from homegrown brands. Whether it was a social experiment, a game show with young influencers, or the #1 winner with a song that gets stuck in your head, each winner managed to create a video ad so engaging that — despite an average length of 3.5 minutes — people didn’t want to turn away. Watch them all below to discover how they did it. Altogether now: Granka, Granka, Granka!