How was the YouTube Bumper Ads Leaderboard list created?
The YouTube Bumper Ads Leaderboard showcases some of the top :06 Bumper ads that people loved this year. Ads were initially ranked by an algorithm that factors in total views and engagements and then ranked by a user creative ratings survey run by Ipsos. The survey considers four parameters: Likeability, memorability, emotion and brand linkage.