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With the World Cup approaching in June, it is no surprise that this month’s YouTube Leaderboard focuses on football. Two slots in this month’s chart belong to Nike due to the unveiling of their #RiskEverything campaign featuring two videos, the first being ‘Winner Stays’ and the second being ‘Risk Everything’ in which football sensations including Cristiano Ronaldo, Neymar Jr., and Wayne Rooney make appearances. The theme of football was also seen in adidas’ ‘Forever Blue’ spot promoting the new Chelsea home shirt. A regional contribution also made it to the charts this month. Mobinil utilizes a hidden-camera format in its latest comedic spot featuring Zakia Zakaria to promote their weekly offer.
1

Nike Football: Winner Stays. ft. Ronaldo, Neymar Jr., Rooney, Ibrahimović, Iniesta & more

Nike Football

Creative Agency

2

Nike Football: Risk Everything. Cristiano Ronaldo, Neymar Jr. & Wayne Rooney

Nike Football

Creative Agency

3

Forever Blue, Chelsea FC 14/15 Kit -- adidas Football

adidas Football

Creative Agency

4

اعلان زكية زكريا مع موبينيل -- الو الاسبوعي و 9 جنيه رصيد هيرجعولك تاني

Mobinil

Creative Agency

What is the Youtube Ads Leaderboard?

The Youtube Ads Leaderboard showcases the most creative ads the people choose to watch each month. Ads are determined by an algorithm that factors in paid views, organic views and audience retention (how much of a video people watched).

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