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Over the past few months, the region celebrated Ramadan, Eid and the Saudi National Day. Advertisers echoed their sentiment by relying on musical numbers to entertain their audience (Vodafone) and congratulate them with the occurrence of these festivities (Zain, Shawermer Tube). Advertisers also shared branded content in the form of social experiments and short films. Social experiment format was used to encourage expressivity and appreciation toward loved ones (LUX Arabia), combat prejudice and labels (Coca Cola), and do more good (Mobily).
1

Tell her you Love her with just a little Lux قلها_احبك بلمسة من لوكس

LUX Arabia

2

Remove labels this Ramadan | شوف الناس بقلبك في رمضان

Coca-Cola Middle East

Creative Agency

Media Agency

3

Zain Eid

Zain

4

خيراً تعمل، خيراً تلقى، عيدكم سعيد

Mobily

5

تختلف اللغات.. و يتفق الحب #وطننا_وطنهم

Shawarmer Tube

6

IN من غيرك مش هتكمل

IN by Vodafone

Creative Agency

Media Agency

7

مسرحية زين الأوطان

Zain

8

نايف هزازي وفيصل درويش في بطولة موبايلي فلّه

Mobily

9

تنويه هام من كوكاكولا - رمضان ٢٠١٥

Coca-Cola Egypt

Creative Agency

Media Agency

10

Downy Freshness all day long

Downy Arabia

Creative Agency

Media Agency

What is the Youtube Ads Leaderboard?

The Youtube Ads Leaderboard showcases the most creative ads the people choose to watch each month. Ads are determined by an algorithm that factors in paid views, organic views and audience retention (how much of a video people watched).

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