Ramadan Series 2017: Part 1 Data Mining and Insight Generation
<p>Advance planning never hurts. Ramadan is less than six months away, but for many advertisers, it is always one of the busiest periods in the year. <a href="https://www.thinkwithgoogle.com/intl/en-ae/article/ramadan-in-mena-the-digital-opportunity-for-brands/">Last year</a>, we showcased how people watch more YouTube, perform more searches and access the Internet on their mobile devices more frequently during Ramadan, according to Google data. But did you know that this increased Ramadan activity is then sustained for the rest of the year? For brands and advertisers, that means that presence during the Ramadan ad season is key to getting more engaged consumers, more subscribers, and higher watch times for the rest of the year.</p>
Three Key Priorities for Digital Marketers in MENA in 2017
When Google hosted the 2016 CMO Academy in partnership with INSEAD in November, CMOs from the largest companies in MENA gathered together to discuss the marketing challenges they face going into 2017. Whether your company is new to online or already established in the digital space, here are the areas to prioritise in order to find success in the coming year.