Mondelēz Branding Consolidation Case Study
Mondelez MENA adopted DoubleClick's programmatic solution to consolidate their digital media branding activities efficiently, conserving their data fidelity to build brand awareness and maximize reach. Through centralizing their campaign buying and measurement in DoubleClick, Mondelez successfully scaled their online reach, while minimizing duplication, to achieve a 54% increase in unique reach while maintaining a cross device holistic view of the user.
Cannes 2017: Machine Learning for Everyone
David Singleton, VP of Engineering at Google in London, appeared on the Palais stage at Cannes Lions 2017 to deliver a keynote sharing his perspective on the latest developments in machine learning.