Mondelēz Branding Consolidation Case Study
Mondelez MENA adopted DoubleClick's programmatic solution to consolidate their digital media branding activities efficiently, conserving their data fidelity to build brand awareness and maximize reach. Through centralizing their campaign buying and measurement in DoubleClick, Mondelez successfully scaled their online reach, while minimizing duplication, to achieve a 54% increase in unique reach while maintaining a cross device holistic view of the user.
Case Study • May 2017
2017 The Lantern Award winner
This year saw 75 contenders compete for the most engaging Ramadan ad.
Content varied from heartwarming videos centered around family and friends to humorous ads ultimately uplifting Ramadan spirits.
Article • Jul 2017
Cannes Lions 2017: Show Me More - How Ellen captivated a global audience
Bonnie Horton Willoughby, Director of Brand Content & Partnerships, and Daniel Leary, Co-Executive Digital Producer, both from The Ellen Degeneres Show, joined YouTube’s Derek Scobie on the Beach stage in Cannes for a discussion about the development of Ellen’s online presence, and the inspiration behind her new YouTube exclusive series, ‘Ellen’s Show Me More Show’.