With mobile, we are no longer seeing consumers taking linear shopping paths that begin and end on the same device: while many users start their journey on mobile and complete purchases on the phone, many also start on mobile and end up buying in-store or on different devices. As a marketer, it is crucial that you start measuring and assigning value to all mobile conversions so you fully understand how mobile impacts your business. In this Webinar, we highlight the full range of conversions that mobile can drive and ways in which you can measure them.