The ad world presented us with ads that moved us during the holy month. Some made us laugh with a musical theater flair, while others presented thought-provoking stories centered on themes of community, giving and spirituality. More than 65 ads competed for The Lantern award, a YouTube first designed to highlight the best Ramadan ad in 2016 based on an algorithm that takes into account views, engagement and qualitative elements.

The Winner of The Lantern Award 2016 went to VIVA Kuwait for a very funny two-part series on misplacing cookware after dinner with guests.

We are pleased to present the top 10 finalists, in random order, for The Lantern Award that showcased true creativity.

TOP 10 Finalists (In Random Order)

Winner of The Lantern Award 2016: VIVA - Where is my bowl?

After bringing food to a dinner, a guest’s bowl is missing. Is it in the oven? Hiding in the house? A very funny ad about misplacing cookware after visiting guests.

Brand: VIVA Kuwait

Creative Agency: Caviar Creative

Media Agency: Starcom Mediavest Group

#ImagineTomorrow with Etisalat

Capture life’s best moments on your phone with Etisalat so you can relive them over and over again.

Brand: Etisalat Misr

Creative Agency: Tarek Nour

Media Agency: Initiative Media

Mobily Ramadan Ad 2016

A neighborhood football team actually makes it to the big leagues only to run out of time. Don’t let the same happen to your mobile phone balance!

Brand: Mobily

Creative Agency: Mullen Lowe

Media Agency: Initiative

Mandolin Egypt Ramadan Ad 2016

Why did Mandolin create a two finger chocolate bar? The audience is invited to explain in this funny ad.

Brand: Mondelez

Creative Agency: LiquidThread

Media Agency: Starcom Mediavest Group

#BilKuwaitiAhla

A musical ad shot in a single frame, this lighthearted ad has a deep message around preserving Kuwaiti language and culture.

Brand: National Bank of Kuwait

Creative Agency: Senyar Group

Media Agency: Performics

Shoot the Cannon

A vibrant band sings about Orange Egypt’s offers in this catchy ad about launching packages around the ‘madfa3’ or cannon.

Brand: Orange Egypt

Creative Agency: Leo Burnett

Media Agency: UM Mena

QNB Ramadan Ad 2016

A musical, endearing ad about a boy’s quest for sweets during Ramadan.

Brand: QNB

Creative Agency: Caviar

Media Agency: BPG Maxus

My Ramadan Project

While waiting for sunset to break the fast, children busy themselves with projects and good deeds.

Brand: STC

Creative Agency: Caviar Creative

Media Agency: Starcom Mediavest Group

Ramadan Is Our Chance

During Ramadan, people’s behavior changes without them realizing it. The children notice!

Brand: STC

Creative Agency: Caviar

Media Agency: Starcom Mediavest Group

Zain Eid 2016 Ad

Song, dance and a colorful setting… Eid is here!

Brand: Zain Group

Creative Agency: Joy Advertising Agency

Media Agency: Mindshare