With a mission to create and disseminate cultural information, Unidad Editorial is a leading multimedia group in Spain with 20 million users daily. As its titles are free, advertising is vital to the business. DoubleClick allows Unidad to manage all display and video inventory for any device, provides consolidated reporting for mobile and desktop, enables programmatic sales and provides a way to run user-friendly native ads on all screens.

The native ads are a lot more friendly to our user compared to the traditional ads, this format gets us much better results.

Carlos Suarez Pazos, Head of mobile.