Project Sunlight is Unilever’s long-term initiative to encourage consumers to live more sustainably. To help people realise the urgency of this issue, the brand developed a TrueView YouTube campaign featuring pregnant couples watching a film depicting a hopeful future. Through a command centre that brought together all of its media partners, Unilever was able to gauge consumer reaction to the video in five countries and tailor responses on a real-time basis to deliver exceptional levels of engagement.