Encompassing more than 15 apps for Android, iOS, Windows and Blackberry, Runtastic is a digital fitness community that launched five years ago in Austria. To improve user experience and product reliability, the company grasped the importance of managing all advertising from a single platform. Runtastic turned to Google products to monetise the portfolio, gain massive reach and simplify procedures to free up capacity for strategic priorities.

I don’t think our success over the last five years would have been possible without a partner like Google; it’s one of our main channels for gaining reach and monetizing, and it’s part of our medium and long-term strategies.

Florian Gschwandtner, CEO and Co-founder, Runtastic