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Jun 2015

The explosion in new devices, platforms and channels spells enormous opportunity for the creative industry. In this collection we share perspectives from advertising innovators about technology’s influence on brands, consumers and creativity today.

In Brand Conversations, Power Is Shifting to the People To thrive as a brand requires a humble, helpful approach, says Steve Vranakis, Executive Creative Director at Google Creative Lab
Article Jun 2015
Co:Collective’s Chief Creative Officer Tiffany Rolfe Promotes Doing Over Telling Tiffany Rolfe, Chief Creative Officer at Co:Collective and Managing Partner of The Pub, discusses brand innovation and authenticity.
Article Jun 2015
Creative Storytelling built on insights to Win Over Time-Poor Audience “There is no substitute for a great story based on a solid insight” says Google’s Director of Consumer Marketing for EMEA, Graham Bednash.
Article Jun 2015

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