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Created

Nov 2016

Chances are, every person in MENA that you bump into today has watched a couple of YouTube videos…today. Millennials are on smartphones hungry for content they want to watch, when they want it. From Lady Fozaza’s fashion prowess to comedian Omar Hussein, there are more and more faces gaining millions of views discussing cool, relevant topics on YouTube across the region. Online video is building communities with the click of a button.
Case Study: Almarai's YouTube-only Blast for its Biggest Launch With a short period of only 10 days to build awareness, Mediavest devised an efficient plan to reach Saudi consumers at the right time. Since TV reach would require a longer period, Mediavest, together with Google, orchestrated a 10-day YouTube blast campaign that provided Almarai with the opportunity to build fast, frequency-capped and efficient reach in a matter of days.
Case Study Nov 2016
Vogon and the Era of Dynamic Video Video viewership, particularly on mobile, is skyrocketing in MENA. Vogon is a unique new tool that allows for multiple customized videos of the same ad, presenting fresh opportunities for brands to advertise to target audiences with more relevant messaging
Article Aug 2016

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