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Aug 2016

In a crowded market, how does an app attract new customers, gain loyalty and deliver value? With great design for a delightful app experience. Here, Google's UX Research Lead Jenny Gove will take you through 25 principles to build an app that helps users achieve what they’re looking to do.

Principles of Mobile App Design: Introduction Apps are now a mainstream, trusted way to deliver content and services. But in a crowded market, how does a mobile app become useful, relevant and valued so it delights and retains users? Google's UX Research Lead Jenny Gove details 25 principles for building a great mobile app.
Article Jul 2016
Chapter 1: App Navigation and Exploration Users should be guided to the content that they're looking for, quickly. These key principles will help you design effective and delightful app navigation.
Article Jul 2016
Chapter 2: In-App Search Effective and useful app search is crucial for helping app users find what they need. Maximise the value of your app's search features using these principles.
Article Jul 2016
Chapter 3: Commerce and Conversions As the use of mobile commerce grows, users will increasingly expect smooth in-app experiences when finding, reviewing, learning about and purchasing products. Here’s how to create a seamless user experience to drive conversions.
Article Jul 2016
Chapter 4: Registration Registration is a way to connect with the user, expedite future conversion opportunities and enrich the relationship moving forwards. However, it's often a source of friction and can be a hindrance to conversion. We show you how to build a registration process that will get users to where they need to be faster.
Article Jul 2016
Chapter 5: Form Entry Forms present themselves at the most critical moments. Make forms quick and easy to complete using these principles.
Article Jul 2016
Chapter 6: Usability and Comprehension Specific and app-wide design decisions can be critical for ensuring a good user experience. Use these principles to design an app that caters to users’ needs.
Article Jul 2016
Tools to Take Action Now that you've studied the 25 Principles of Mobile App Design, here are some helpful resources to grow your app and keep users coming back.
Article Jul 2016
Principles of Mobile App Design: Download the Complete Guide Now that you've uncovered all the key ingredients of a great app experience, download the complete 25 principles for your continued reference.
Article Aug 2016

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