Dunkin' Donuts prides itself on being there for people on the go. With locations all over New York, Dunkin' wanted to give busy coffee drinkers a way to find the very quickest cup of coffee. Watch how Dunkin' used search to show customers real-time walk and line wait times for all nearby locations.
A consumer decides that they want coffee, they search 'coffee near me' and then they're off. Mobile can put us in the hands of the consumer right at the point of decision.Scott Hudler, VP of Global Consumer Engagement for Dunkin' Donuts