When Europe's largest consumer electronics retailer, Media-Saturn, opened, it disrupted retail. But with the rise of mobile and online shopping, it found it needed to change. Martin Wild, chief digital officer, reveals how the company re-emerged with a marketing mix aligned with today's consumer.
We took a close look at our customer shopping behaviour and saw that our customers were shopping across channels, particularly on mobile and always on digital. We knew we had to change.Martin Wild, Chief Digital Officer for Media-Saturn