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The Rise of Fashion E-Commerce in Saudi Arabia
Fuelled by an overwhelmingly young population, the retail market in Saudi Arabia is among the fastest growing in the world. E-commerce is the biggest bet in the fashion market, with several new e-tailers and more offline players exploring omni-channel opportunities. Also, did you know that Ramadan is a key season for all things fashion in Saudi Arabia?
Article • Mar 2017
Ramadan Insights Series Part 3: Designing a Campaign
In the first two parts of our Ramadan Insights series, we talked about the importance of data mining and insight generation to help you with the creative development of a campaign. So what happens once you’ve got a great idea based on great insights? Welcome to Part 3 of our series: Designing a Campaign. Here, we focus on the digital marketing strategy of any campaign that is crucial for its success in order to meet your marketing objectives.