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New Research Shows Importance of Mobile Commerce for Saudi Shoppers
The end of the year is nearly here, bringing with it one of the year’s most important shopping periods. With smartphone penetration in Saudi Arabia at 86% across the entire population, and as high as 94% among under-25s, consumers are already making many of their online purchases using mobile devices. Mobile commerce (mCommerce) is set to make an even bigger contribution to sales this year, so it’s more important than ever that retailers understand the mobile path to purchase.