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Top 10 YouTube Ads People Watched in APAC, May 2018

Inside Google Marketing: 5 Principles for Creating Impactful Digital Campaigns

Soccer Fandom: Taking the World Cup beyond the TV screen

India’s $100B Opportunity: A Peek into Digital Consumer Spending by 2020

4 lessons we’ve learned, sometimes the hard way, about inclusive marketing

How Spotify Increased Premium Subscriptions using Google Optimize 360

Vietnam’s Tiki Wins Last-Minute Tết Shoppers by Delivering Convenience

During Ramadan in Malaysia and Indonesia, Technology Helps Out All Month Long

Finding the right time: How leading marketers redefine moments of assistance

4 Principles for Creating Video Ads That Drive Conversions

Celebrating Ramadan in Malaysia and Indonesia: A Day in the Life of a Muslim

Philippines

YouTube: The Philippines’ Most Popular Online Video Platform

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Tools & Research

Trends + Insights

Learn about consumer trends, from how people are using apps to video consumption on mobile.

Trends and Insights

Tools for marketers

Shopping Insights

A robust tool that helps you gauge trends by city, region, and season with search volume data for more than 6,000 products and services.

Google Trends

A real-time resource to help you gauge consumer search behaviors and gain key insights into your competitive set. See spikes, troughs, and trends with clear, colorful graphics.

Display Benchmarks

Get up-to-date industry benchmarks for your display campaigns. Filter by country, vertical, ad size, and ad format.

Consumer Barometer

Explore the role of online sources in the consumer journey—from consideration to purchase—across more than 45 countries and 10 product categories.