Insights you want.
Data you need.

CMO fireside chat: Why data and creativity work better together

The brand value of search: New research in SEA reveals the power of being present

9 ways we’re changing habits, so we can make more inclusive marketing at Google

e-Conomy SEA 2019: Swipe up and to the right: Southeast Asia’s $100 billion internet economy

Singapore

Top 10 YouTube ads people watched in Singapore, H1 2019

India

How 3 Indian brands used online video to drive business results

Hong Kong

Three years on: Hong Kong’s smarter digital journey

Your customers use video throughout the entire journey. Do you?

We analyzed 75,000 YouTube campaigns. Here’s what we learned about using demographic data

Beyond the download: How to keep APAC app users engaged

Behaviors of ITDMs all enterprise marketers need to know about

Culture influences photo app usage in APAC. Here’s what marketers need to know

Vietnam

How collaborating with a YouTube creator helped one Vietnamese brand reach millions

Experiment with Google Ads

Take a deeper dive

Ad Channel

Tools & Research

Trends + Insights

Learn about consumer trends, from how people are using apps to video consumption on mobile.

Tools for marketers

Shopping Insights

A robust tool that helps you gauge trends by city, region, and season with search volume data for more than 6,000 products and services.

Google Trends

A real-time resource to help you gauge consumer search behaviors and gain key insights into your competitive set. See spikes, troughs, and trends with clear, colorful graphics.

Display Benchmarks

Get up-to-date industry benchmarks for your display campaigns. Filter by country, vertical, ad size, and ad format.

Consumer Barometer

Explore the role of online sources in the consumer journey—from consideration to purchase—across more than 45 countries and 10 product categories.