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Feature of the week

Inclusive marketing is the future of marketing: 5 inclusive principles to guide your 2021 marketing strategy

As consumers begin to place more value on individual needs and experiences, we share five inclusive marketing principles that we commit to at Google, and share examples of how other brands are beginning to embrace diverse perspectives, challenge common assumptions, and champion real stories.

Local picks

Collection

Navigating uncertainty in an evolving market

Interactive Feature

Looking back to move forward: The 2020 APAC Year in Search Report

Article

Looking back at 2020: A year that brands and consumers made unforgettable stories together

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Article

What a privacy-first future without third-party cookies means for APAC marketers

Report

2020 Year in Search Indonesia – Looking back to move your business forward

How to grow your retail business by leveraging the rising trend of e-commerce in Pakistan - FI.png

Article

A proven formula in Pakistan: 3 steps to transform retail into a thriving e-commerce business

How traditional banks can connect with Millennials, their most valuable customers yet - FI.png

Article

Banking on Vietnam’s millennials: Why finance players are going digital

Article

Mix and match: 5 takeaways from hybrid-genre game marketing

Global insights

Article

What 1 ordinary day can tell you about how people are connected around the world

Article

5 pillars of a holistic marketing measurement plan

Collection

Building more inclusive marketing and diverse corporate cultures

In-Depth Reading

Level Up: A Guide to Succeed in Asia’s Gaming Market

Explore this gaming collection to uncover new developments, intriguing trends, and untapped markets on the rise in this vibrant region.

4 Collections

Going digital: How publishers can win in APAC

Discover how publishers can step up their digital capabilities by de-siloing their teams, using data-driven solutions, and more.

14 Collections

Watch it here first: Learnings from APAC’s industry leaders

Explore our video collection for the latest industry intelligence that's building, shaping, and changing marketing and its future.

19 Collections

Experiment with Google Ads

Glean insights from the learnings of our key experiments with various brands across different industries and markets.

26 Collections

Insights on APAC region

Learn about the world’s fastest growing internet market that’s home to 60% of the global population.

10 Collections

Insights on South East Asia

Get advice for driving performance in the region’s $100 billion internet economy.

18 Collections

Insights on India

Find out more about the second-largest digital market in the world with more than 500M internet users.

10 Collections

Insights on Greater China

See how to stand out in this powerful digital and economic hub that encompasses China, Taiwan, and Hong Kong.

10 Collections

Insights. Ideas. Inspiration.

Inclusive marketing is the future of marketing: 5 inclusive principles to guide your 2021 marketing strategy

Local picks

Navigating uncertainty in an evolving market

Looking back to move forward: The 2020 APAC Year in Search Report

Looking back at 2020: A year that brands and consumers made unforgettable stories together

What a privacy-first future without third-party cookies means for APAC marketers

2020 Year in Search Indonesia – Looking back to move your business forward

A proven formula in Pakistan: 3 steps to transform retail into a thriving e-commerce business

Banking on Vietnam’s millennials: Why finance players are going digital

Mix and match: 5 takeaways from hybrid-genre game marketing

Global insights

Investing in creativity: A necessity for business transformation

5 marketing leaders reveal how they plan to win in 2021

Striving for a more inclusive workplace? Start by examining your language

What 1 ordinary day can tell you about how people are connected around the world

5 pillars of a holistic marketing measurement plan

Building more inclusive marketing and diverse corporate cultures

In-Depth Reading

Level Up: A Guide to Succeed in Asia’s Gaming Market

Going digital: How publishers can win in APAC