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Feature of the week

Marketing a gaming app? New research shares the creative elements that drive installs

As mobile gaming grows rapidly across the globe, Google’s Unskippable Labs and Human Truths teams set out to understand what drives gaming app downloads. Discover the motivations of core and casual mobile gamers and the creative elements that influence them to install a mobile game.

Local picks

Collection
Collection

Navigating uncertainty in an evolving market

Article
Article

The travel recovery itinerary: The road ahead for the APAC travel market

Infographic
Infographic

For the win: Breaking down the preferences of Asia’s mobile gamers

Article
Article

How to evaluate which half of your advertising spend is the most effective

Article
Article

The big picture: Optimizing ad spend to reach audiences that matter

India Article
Article

3 insider tips on building successful influencer campaigns

Indonesia Article
Article

The 3 keys to a successful live stream

Indonesia Article
Article

Making it personal: Why tailoring creatives is the key to connecting with consumers

Global insights

Collection
Collection

The Update

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Collection

Building more inclusive marketing and diverse corporate cultures

Article
Article

Rethink ready: How to prepare your business for what’s next

In-Depth Reading

Level Up: A Guide to Succeed in Asia’s Gaming Market

Explore this gaming collection to uncover new developments, intriguing trends, and untapped markets on the rise in this vibrant region.

4 Collections

Going digital: How publishers can win in APAC

Discover how publishers can step up their digital capabilities by de-siloing their teams, using data-driven solutions, and more.

14 Collections

Watch it here first: Learnings from APAC’s industry leaders

Explore our video collection for the latest industry intelligence that's building, shaping, and changing marketing and its future.

19 Items

Experiment with Google Ads

Glean insights from the learnings of our key experiments with various brands across different industries and markets.

19 Collections

Insights on APAC region

Learn about the world’s fastest growing internet market that’s home to 60% of the global population.

10 Items

Insights on South East Asia

Get advice for driving performance in the region’s $100 billion internet economy.

18 Items

Insights on India

Find out more about this red-hot digital market with an online population of 400M.

10 Items

Insights on Greater China

See how to stand out in this powerful digital and economic hub that encompasses China, Taiwan, and Hong Kong.

10 Items

Tools for marketers

Google Trends

A real-time resource to help you gauge consumer search behaviors and gain key insights into your competitive set. See spikes, troughs, and trends with clear, colorful graphics.

Test My Site

Most mobile sites lose half of their visitors while loading. See how fast your site is and get tips on how to make it faster.

Market Finder

This tool will help small and medium-size businesses identify their next global markets—and provide the data and customer insights needed to put a marketing plan into action.

Rich Media Gallery

Browse innovative creatives from top advertisers and agencies to inspire your next campaign.