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Year in Search 2021 reports by Think with Google

Feature of the week

Year in Search report

Explore our new Year in Search 2021 interactive and deep dive into the latest consumer trends in APAC. Discover what consumers really care about and how brands and marketers can meet their needs.

Consumer Insights

Asia Pacific Article
A woman playing mobile games, demonstrating the growth of the gaming industry in Asia Pacific across devices, audiences, and formats, including console games, cloud games, mobile games, pc games, and video game live streams on YouTube
Article

Beyond 2021: What’s next for gaming in APAC?

Asia Pacific Article
A couple traveling during the pandemic with a luggage in tow, pointing at a plane taking off
Article

Aerial views: How brands can cater to a new breed of traveler as borders reopen

Philippines Article
Two people using their mobile phones to access digital finance services
Article

The Philippines’ seismic shift to digital finance: A never-before opportunity for brands

Southeast Asia Article
A man surfing the internet on his laptop while surrounded by charts, graphs, and icons representing various post-pandemic growth opportunities in the digital economy for marketers
Article

e-Conomy SEA 2021: Roaring 20s — The SEA Digital Decade

Global Interactive Feature
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Interactive Feature

People are searching for her — so why aren't we sharing her?

Asia Pacific Perspective
A man using his mobile phone to research before making a purchase decision
Perspective

From confusion to clarity: How brands can help people make confident purchase decisions with Search

India Article
An Indian shopper looking at accessories for the festive season on an online retail platform
Article

Connecting with India this festive season: 3 micro-shifts brands need to watch

Asia Pacific Article
A man sitting on a lounge chair using a laptop to browse the web
Article

The psychology of consumer behavior: Habits that are set to stick post-pandemic

Marketing Strategies & Innovations

Greater China Article
Two people fully engaged while playing a hybrid game on mobile
Article

Play to win: New opportunities for growth in hybrid-genre mobile gaming

Hong Kong Perspective
Bart Buiring, Marriott’s APAC chief marketing officer
Perspective

Marriott’s digital recipe for recovery

Asia Pacific Article
A woman pointing at a globe, gaming controller, YouTube video, laptop, and monitor, signifying the various marketing strategies and consumer insights in 2021 that can help marketers plan ahead and shape the future of digital marketing
Article

Ready for 2022: Marketing strategies and consumer insights that will help you plan for the future

Article
A person tracking digital marketing metrics to find out how automation and machine learning tools are affecting performance across the marketing funnel
Article

How 3 brands used data-smart ways to drive profitability

India Article
An Indian woman on her laptop with a microphone beside her, approving of the user experience when she browses websites and apps in the local language that also supports voice technology
Article

5 principles for building user-friendly Indian language websites and apps

Asia Pacific Perspective
Simon Kahn, CMO of Google APAC, with an arrow pointing left then right, representing brands moving forward into 2022 after reflecting on customer data privacy, cybersecurity, digital penetration and information credibility in 2021.
Perspective

Inside Google Marketing: Reflections on 2021 and 3 steps to navigate the uncertainty ahead

Asia Pacific Article
A couple watching YouTube on TV
Article

Trending now: How streaming services can increase viewership with YouTube

Asia Pacific Article
A woman monitoring charts on the performance of video marketing campaigns
Article

The open secret: What savvy brands know about video marketing

In-Depth Reading

Building more inclusive marketing and diverse corporate cultures

Perspectives, insights and resources for expanding diversity, equity and inclusion in our work and beyond.

32 Articles

Ready, set, play: Insights from the world of gaming

Explore our gaming collection to get insights on the latest trends, opportunities and tips on building marketing strategies.

13 Articles

Experiment with Google Ads

From case studies to testing methodologies, tools and solutions, learn how experimentation can pave your path to proven success.

44 Case Studies

The future of retail has arrived

Stay on top of the latest retail trends and insights that are helping brands improve omnichannel customer experiences.

15 Articles

Marketing lessons from the pandemic

Strategic insights, tools and other resources to help you navigate uncertainties.

53 Articles

Insights on Asia Pacific

Get advice for driving performance in the world's fastest growing internet market.

10 Collections

Insights from industry leaders

Explore our video collection for the latest industry intelligence that's building, shaping and changing marketing and its future.

24 Videos

Getting personal with Indonesia's business leaders

Hear from business leaders in Indonesia on how marketers can prepare for the future and navigate through times of uncertainties.

6 Videos

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