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Feature of the week

First-party data and customer trust: The keys for publishers to succeed in APAC’s evolving privacy landscape

Our study examines why publishers should view APAC’s changing privacy landscape as an opportunity to strengthen customer trust and grow their business.
First-party data and customer trust: The keys for publishers to succeed in APAC’s evolving privacy landscape

Feature of the week

First-party data and customer trust: The keys for publishers to succeed in APAC’s evolving privacy landscape

Our study examines why publishers should view APAC’s changing privacy landscape as an opportunity to strengthen customer trust and grow their business.

Consumer Insights

Asia Pacific Visual Story
Visual Story

What makes content good?

Asia Pacific Article
Article

Stand out and win big this 2022 mega sale season: Lessons from 3 major brands

Hong Kong Article
Article

Decoding how people in Hong Kong manage their wealth and make financial decisions today

Asia Pacific Article
Article

DTC strategies for sustainable growth: 3 ways brands can use it to be future-proof

India Article
Article

#TaiyaarForTyohaar: 3 ways brands in India can get ready to meet festive shoppers

Asia Pacific Video
Video

The oldest screen in the house is new again: Understanding the rise of connected TV

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Thailand Article
Article

Search Pulse Insights: What’s top of mind for consumers in Thailand now

Indonesia Article
Article

Search Pulse Insights: What’s top of mind for consumers in Indonesia now

Marketing Strategies & Innovations

Asia Pacific Article
Article

Why people say YouTube matters to them and what this means for your brand

Perspective
Perspective

What the latest Search innovations mean for marketers

Asia Pacific Perspective
Perspective

How to pitch for new business: 5 tips for agencies from a marketing veteran

Asia Pacific Article
Article

Apps for the win: APAC brands share how apps future-proof business growth

Asia Pacific Article
Article

A new ad-venture: Unlocking growth for commerce sites and apps through ad monetization

China Article
Article

How top game companies innovate and grow globally through diversity, equity, and inclusion

Asia Pacific Perspective
Perspective

Inside Google Marketing: How to run an experiment engine that drives growth

Vietnam Case Study
Case Study

Beauty of automation: How L’Oréal won big during mega sales with Performance Max

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In-Depth Reading

Building more inclusive marketing and diverse corporate cultures

Perspectives, insights and resources for expanding diversity, equity and inclusion in our work and beyond.

39 Articles

Ready, set, play: Insights from the world of gaming

Explore our gaming collection to get insights on the latest trends, opportunities and tips on building marketing strategies.

14 Articles

Experiment with Google Ads

From case studies to testing methodologies, tools and solutions, learn how experimentation can pave your path to proven success.

50 Case Studies

The future of retail has arrived

Stay on top of the latest retail trends and insights that are helping brands improve omnichannel customer experiences.

22 Articles

Marketing lessons from the pandemic

Strategic insights, tools and other resources to help you navigate uncertainties.

53 Articles

Insights on Asia Pacific

Get advice for driving performance in the world's fastest growing internet market.

11 Collections

Insights from industry leaders

Explore our video collection for the latest industry intelligence that's building, shaping and changing marketing and its future.

24 Videos

Getting personal with Indonesia's business leaders

Hear from business leaders in Indonesia on how marketers can prepare for the future and navigate through times of uncertainties.

6 Videos

Tools for marketers

  • Google Trends

    Gauge consumer search behavior with real-time search trends.

    Open

  • Test My Site

    Test your mobile site speed and deliver a better experience.

    Open

  • Market Finder

    Get data and insights to identify your next global markets.

    Open

  • Rich Media Gallery

    Browse innovative creatives from top advertisers and agencies.

    Open
See all tools