Insights you want.
Data you need.

Hong Kong

Why marketers in Hong Kong need an experimental mindset

Australia

Masters of Mobile: Australia and New Zealand Report

Hong Kong

Deep Dive Into Hong Kong’s Smarter Digital City Research

How pairing performance ads and YouTube can transform your digital campaigns

'Tis the season to shop in APAC

Programmatic Guaranteed with BCG & Nielsen: A video series

India

From airports and supermarkets to cafes: let data decide your next location

Perspectives: Find your audience on digital and storytell with data

India

India’s Mobile-First Ecosystem in Numbers

Philippines

Wyeth goes digital-first to launch new kids’ milk powder in the Philippines

Building a Winning Mobile Site to Feed APAC’s Mobile Expectations

Why YouTube Enthusiasts Are the Most Valuable App Users in SEA

Experiment with Google Ads

Perspectives: 3 Lessons for the APAC Brand Marketer in the Digital Age

Take a deeper dive

Ad Channel

Tools & Research

Trends + Insights

Learn about consumer trends, from how people are using apps to video consumption on mobile.

Trends and Insights

Tools for marketers

Shopping Insights

A robust tool that helps you gauge trends by city, region, and season with search volume data for more than 6,000 products and services.

Google Trends

A real-time resource to help you gauge consumer search behaviors and gain key insights into your competitive set. See spikes, troughs, and trends with clear, colorful graphics.

Display Benchmarks

Get up-to-date industry benchmarks for your display campaigns. Filter by country, vertical, ad size, and ad format.

Consumer Barometer

Explore the role of online sources in the consumer journey—from consideration to purchase—across more than 45 countries and 10 product categories.