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First Impressions Aren’t Everything: Measuring Video Ad Success in the Philippines

Article Apr 2018

Inside Google Marketing: Drumming Up Interest for Google Maps in India With Data-Driven Creative

Article Apr 2018

Uber Eats Delivers Timely, Contextual Creative to Hungry Australians

Case Study Apr 2018

Year in Search Report: India

Report Apr 2018

How data-driven marketing helps you act when the time is right

Article Apr 2018

What Brands Can Learn From India on Personalized Storytelling

Article Mar 2018

What Data-Centric Marketing Really Means for Financial Services Companies in APAC

Article Mar 2018

Demographics Are Dead: Welcome to the Age of Intent

Article Mar 2018

The Definition of Relevance Has Changed. Here’s How to Address It

Article Mar 2018

Sands China Embraces Machine Learning to Focus on High-Value Consumers

Case Study Feb 2018

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Tools & Research

Trends + Insights

Learn about consumer trends, from how people are using apps to video consumption on mobile.

Tools for marketers

Shopping Insights

A robust tool that helps you gauge trends by city, region, and season with search volume data for more than 6,000 products and services.

Google Trends

A real-time resource to help you gauge consumer search behaviors and gain key insights into your competitive set. See spikes, troughs, and trends with clear, colorful graphics.

Display Benchmarks

Get up-to-date industry benchmarks for your display campaigns. Filter by country, vertical, ad size, and ad format.

Consumer Barometer

Explore the role of online sources in the consumer journey—from consideration to purchase—across more than 45 countries and 10 product categories.