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Feature of the week

2019 in review: Top insights from across APAC

What happened in 2019 tells us a lot about what to expect in 2020. Dive into insights from our top pieces for key learnings that’ll help you prepare for 2020 and beyond.

Local picks

Case Study
Case Study

How Kia unified its data strategy and drove consumers to their dream cars

Report
Report

e-Conomy SEA 2019: Swipe up and to the right: Southeast Asia’s $100 billion internet economy

Indonesia Article
Article

2019 Year in Search Indonesia – Insights for brands

Article
Article

How SEA brands can tell powerful stories with the right media mix

Article
Article

How to deliver the personalization consumers want while respecting the privacy they expect

India Article
Article

All impressions aren’t created equal: Why print and display work better together

Hong Kong Article
Article

More than gamers: Diving deeper into one of Hong Kong’s most engaged audiences

Article
Article

Digital is transforming consumer shopping behavior in Pakistan. Here’s what that means for marketers

Global insights

Article
Article

Marketing pearls of wisdom from around the world this year

Video
Video

The keys to keeping up with today’s curatorial consumer

Watch now
Perspective
Perspective

What 2.7M YouTube ads reveal about gender bias in marketing

In-Depth Reading

Retail

See how to stay top of mind for APAC consumers as they indulge in both impulse buys and planned purchases.
19 Items

APAC

Learn about the world’s fastest growing internet market that’s home to 60% of the global population.
10 Items

Inside Google Marketing

Hear from our marketing leaders about their experiences and thinking behind our marketing strategies.
6 Items

India

Find out more about this red-hot digital market with an online population of 400M.
10 Items

SEA

Get advice for driving performance in the region’s $100 billion internet economy.
18 Items

Measurement

Understand how to gather audience insights and drive growth using data and a value-led approach to measurement.
10 Items

Greater China

See how to stand out in this powerful digital and economic hub that encompasses China, Taiwan, and Hong Kong.
24 Items

Pakistan

Get tips for winning the country’s online population, which has grown 68% in just three years.
6 Items

Tools for marketers

Shopping Insights

A robust tool that helps you gauge trends by city, region, and season with search volume data for more than 6,000 products and services.

Google Trends

A real-time resource to help you gauge consumer search behaviors and gain key insights into your competitive set. See spikes, troughs, and trends with clear, colorful graphics.

Display Benchmarks

Get up-to-date industry benchmarks for your display campaigns. Filter by country, vertical, ad size, and ad format.

Consumer Barometer

Explore the role of online sources in the consumer journey—from consideration to purchase—across more than 45 countries and 10 product categories.