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Feature of the week

The psychology of consumer behavior: Habits that are set to stick post-pandemic

COVID-19 has changed how people shop, but it's hard for brands to ascertain which consumer behaviors will last. Psychology, however, offers insights on the behaviors that are likely to become habits, and brands can use this information to better meet people's needs.

Consumer Insights

India Article
An Indian shopper looking at accessories for the festive season on an online retail platform
Article

Connecting with India this festive season: 3 micro-shifts brands need to watch

Asia Pacific Article
A woman pointing at different screens and interacting with the business at various touchpoints
Article

How retailers can ensure sustained growth with the right omnichannel strategy

Asia Pacific Article
A couple traveling with a luggage and a suitcase.
Article

Aerial views: Keeping grounded travelers engaged through apps

Global Interactive Feature
The Rise of Connected TV in APAC
Interactive Feature

The Rise of Connected TV in APAC

Vietnam Article
2 adults and 1 kid watch YouTube on Connected TV during Tết holiday celebration in Vietnam
Article

3 new ways brands can connect with Vietnam this Tết 2022

India Article
A teacher teaching students through an online learning platform.
Article

Taking India’s classrooms online: How EdTech companies can enable digital learning

Asia Pacific Article
2 people doing online shopping using a laptop.
Article

Understanding APAC shoppers: 3 surprising findings from the latest research

Asia Pacific Infographic
Search bar over an online shopping cart
Infographic

How to win APAC’s biggest shopping moments with Search

Marketing Strategies & Innovations

Asia Pacific Perspective
6 individuals attempting to put pieces of a puzzle together
Perspective

What Publicis does to help brands experiment and succeed

Asia Pacific Article
A loud hailer and a notepad beside a browser window, with a magnifying glass focusing on the settings and charts in the browser, indicating an analysis into writing effective responsive search ads
Article

Write it right: 5 tips for creating impactful responsive search ads

Asia Pacific Article
Two mobile app users transfer money to one another using a digital banking app
Article

Winning the finance app race: How to keep up with changing user needs

Asia Pacific Perspective
A woman of color sits on a couch and syncs streaming video to a television with a remote control.
Perspective

How the streaming boom has landed us back in the living room

Asia Pacific Video
Su-Chong Choi, General Manager at Coca-Cola Korea; Kanako Inomata, Head of Marketing, APAC at Zespri International Japan and Agnello Dias, Ex-Creative Chairman, Dentsu, Co-founder, Taproot Dentsu
Video

How top creative minds are rethinking storytelling

Watch now
India Case Study
Shashank Srivastava (senior executive director, Maruti Suzuki India)
Case Study

How Maruti Suzuki India transformed the auto industry through dealer digitalization

Watch now
Indonesia Video
Axton Salim, the director of Indofood — one of Indonesia’s largest and longest established food companies.
Video

Getting personal: Axton Salim, Director of Indofood on learning from his grandfather, YouTube, and young people

Watch now
Asia Pacific Article
An illustration of 3 people with diverse gender and race
Article

3 practical steps businesses can take to improve gender equality in the workplace

In-Depth Reading

Building more inclusive marketing and diverse corporate cultures

Perspectives, insights and resources for expanding diversity, equity and inclusion in our work and beyond.

31 Articles

Ready, set, play: Insights from the world of gaming

Explore our gaming collection to get insights on the latest trends, opportunities and tips on building marketing strategies.

9 Articles

Experiment with Google Ads

Glean insights from the learnings of our key experiments with various brands across different industries and markets.

42 Case Studies

The future of retail has arrived

Stay on top of the latest retail trends and insights that are helping brands improve omnichannel customer experiences.

17 Articles

Marketing lessons from the pandemic

Strategic insights, tools and other resources to help you navigate uncertainties.

53 Articles

Insights on Asia Pacific

Get advice for driving performance in the world's fastest growing internet market.

10 Collections

Insights from industry leaders

Explore our video collection for the latest industry intelligence that's building, shaping and changing marketing and its future.

24 Videos

Getting personal with Indonesia's business leaders

Hear from business leaders in Indonesia on how marketers can prepare for the future and navigate through times of uncertainties.

6 Videos

Tools for marketers

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Google Trends

Gauge consumer search behavior with real-time search trends.

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Test My Site

Test your mobile site speed and deliver a better experience.

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Market Finder

Get data and insights to identify your next global markets.

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Rich Media Gallery

Browse innovative creatives from top advertisers and agencies.