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Take your marketing further with Google. Think with Google.

A marketer holds a laptop beside a screen with a search bar & a cog branching out to 3 ad creatives, each linked to a persona, as he builds customer relationships & drives conversions with ad personalization using first-party data & AI in marketing.

3 ways you can work smarter, not harder, and drive results with AI in marketing

Year in Search 2022: India

Virgin Australia: Path to profitability with Google AI. Virgin Australia’s Head of Paid Media Ben Will and Chief Marketing Officer Elizabeth Minogue are seated while sharing how they tweaked their travel marketing and Google Ads strategy with AI.

Search on: How Google AI propelled Virgin Australia’s revenue and market share to new heights

Year in Search 2022: Vietnam

Year in Search 2022: Indonesia

Year in Search 2022: Singapore

A family by the couch in a room decorated with Fanous Ramadan, traditional lanterns that represent the holy month. A man on the couch uses a laptop, and the TV screen displays YouTube, Indonesia’s top video platform for making purchase decisions.

Navigating Ramadan 2023: Consumer trends to tap into with the right marketing strategy

A woman using her phone with a line graph connecting it to a price tag in a shopping cart, representing how retailers can reach customers effectively with a balanced retail marketing strategy.

Retail’s balancing act: 3 steady ways to drive sustained performance

A woman with luggage taps a search bar that has a location pin with an airplane popping out of it and a video play button over the browser, representing the role of video marketing in meeting the needs and preferences of post-pandemic travelers.

Watch, learn, go: Why online video is key to connecting with today’s travelers

A person holding a mobile phone with a shopping cart on a blue screen, with a row of screens displaying audience targeting, YouTube, airplane, credit card, and recycling icons, representing different audience segments and sectors, and sustainability.

e-Conomy SEA 2022: Strategies for navigating the $200B sea of opportunity in Southeast Asia

A woman using her laptop for multiple purposes as represented by the various icons appear above it, with a shield overlapping them as a sign of customer data protection using a first-party data strategy.

First-party data and customer trust: The keys for publishers to succeed in APAC’s evolving privacy landscape

New Project (1)

A new ad-venture: Unlocking growth for commerce sites and apps through ad monetization

Why people say YouTube matters to them and what this means for your brand

Apps for the win: APAC brands share how apps future-proof business growth

A blue search bar is placed over a traveler sitting on a suitcase and using a laptop connected to a travel destination and a hotel with 3 stars above it, representing consumer behavior after the pandemic and the hotel customer journey.

Why hotels need new ways to unlock APAC’s travel surge for business growth

A user holding a mobile phone with both hands and watching a YouTube video, representing how brands can create online video creatives that drive sales using digital video marketing tips picked up from YouTube Works 2021 success stories.

Savvy brands on what grows sales: The art of creating user-first video campaigns

Hélène Duval, who leads Growth Marketing for Google APAC, stands next to an illustration of a chart and gear

Inside Google Marketing: How to run an experiment engine that drives growth

A man with a laptop beside two cogs, a list, and an upward trending line graph with a blue shield over it, as he develops a marketing measurement strategy focusing on first-party data, conversion modeling and collaborations with advertising partners.

Measurement strategies for forward-looking marketers in APAC

3 insights about finance and inflation from Google Search trends

A Gen Zer wearing glasses is relaxing in a hammock while a YouTube video of turtles swimming in the ocean is playing on a big screen

Soothing videos: The surprising trend capturing Gen Z’s attention

A family by the couch in a room decorated with Fanous Ramadan, traditional lanterns that represent the holy month. A man on the couch uses a laptop, and the TV screen displays YouTube, Indonesia’s top video platform for making purchase decisions.

Navigating Ramadan 2023: Consumer trends to tap into with the right marketing strategy

3 insights about finance and inflation from Google Search trends

A Gen Zer wearing glasses is relaxing in a hammock while a YouTube video of turtles swimming in the ocean is playing on a big screen

Soothing videos: The surprising trend capturing Gen Z’s attention

#TaiyaarForTyohaar: 3 ways brands in India can get ready to meet festive shoppers

A living room setting with a sofa, potted plant, coffee table, and TV, representing today’s video consumption trends and the role of connected TV in the future of TV.

The oldest screen in the house is new again: Understanding the rise of connected TV

A woman holding a price tag placed over a web browser with a search bar, paper bag, shopping cart, and cog surrounding it, representing the different ways to reach customers online and online shopping behavior during mega sale seasons.

Stand out and win big this 2022 mega sale season: Lessons from 3 major brands

A visually impaired man holds a cane while a woman points at a download icon on a mobile screen with a search bar across, representing responsible marketing in APAC driven by automation, privacy, and measurement in search marketing.

How Google Ads is enabling an inclusive future for APAC

01. Shopper trends to prioritize. A woman holding a credit card while online shopping on her mobile phone, representing consumer buying behavior and retail trends and insights during mega sale days.

Guide to Winning the 2022 Mega Sale Season: Shopper trends to prioritize

Two women smiling while shopping online on a mobile phone during the mega sale season.

Guide to Winning the 2022 Mega Sale Season

Year in Search 2022: India

Year in Search 2022: Vietnam

Year in Search 2022: Indonesia

Year in Search 2022: Singapore

A person, with their curly hair pulled back in puff to reveal an undercut, shops for athletic shoes using multisearch on their mobile device.

What the latest Search innovations mean for marketers

Hélène Duval, who leads Growth Marketing for Google APAC, stands next to an illustration of a chart and gear

Inside Google Marketing: How to run an experiment engine that drives growth

Hélène Duval, who leads Growth Marketing for Google APAC, stands next to an illustration of a chart and gear

Inside Google Marketing: How to run an experiment engine that drives growth

A man with dark skin and a high-top fade runs with a large coin through a cycle of agile marketing budget adjustments, assessing data, analytics, and funnel metrics along the way.

Agility often starts with breaking down silos. Here are 3 things to get right

A man holding a lightbulb sharing pitch presentation tips for agencies, as a woman gestures to a screen with charts and lines, presenting a business pitch and marketing plan to acquire new customers and clients for the agency.

How to pitch for new business: 5 tips for agencies from a marketing veteran

A woman using her phone with a line graph connecting it to a price tag in a shopping cart, representing how retailers can reach customers effectively with a balanced retail marketing strategy.

Retail’s balancing act: 3 steady ways to drive sustained performance

A blue search bar is placed over a traveler sitting on a suitcase and using a laptop connected to a travel destination and a hotel with 3 stars above it, representing consumer behavior after the pandemic and the hotel customer journey.

Why hotels need new ways to unlock APAC’s travel surge for business growth

Guide to Winning the 2022 Mega Sale Season: How brands can build seamless shopping experiences

04. Your media planning strategy from start to end. A woman holding two books while using her mobile phone, figuring out an effective media planning and measurement strategy for the upcoming mega sale season.

Guide to Winning the 2022 Mega Sale Season: Your media planning strategy from start to end

A woman with luggage taps a search bar that has a location pin with an airplane popping out of it and a video play button over the browser, representing the role of video marketing in meeting the needs and preferences of post-pandemic travelers.

Watch, learn, go: Why online video is key to connecting with today’s travelers

Why people say YouTube matters to them and what this means for your brand

A user holding a mobile phone with both hands and watching a YouTube video, representing how brands can create online video creatives that drive sales using digital video marketing tips picked up from YouTube Works 2021 success stories.

Savvy brands on what grows sales: The art of creating user-first video campaigns

A woman using her laptop for multiple purposes as represented by the various icons appear above it, with a shield overlapping them as a sign of customer data protection using a first-party data strategy.

First-party data and customer trust: The keys for publishers to succeed in APAC’s evolving privacy landscape

A man with a laptop beside two cogs, a list, and an upward trending line graph with a blue shield over it, as he develops a marketing measurement strategy focusing on first-party data, conversion modeling and collaborations with advertising partners.

Measurement strategies for forward-looking marketers in APAC

A person with dark skin and long, black, curly hair safely uses a laptop computer that is shielded by privacy-safe first-party data.

How Google’s in-house marketers are adapting to a shifting privacy environment

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