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Industry leaders share what’s top of mind going into Cannes 2018

Perspective June 2018

India’s $100B Opportunity: A Peek into Digital Consumer Spending by 2020

Article May 2018

Finding the right time: How leading marketers redefine moments of assistance

Interview June 2018

Vietnam’s Tiki Wins Last-Minute Tết Shoppers by Delivering Convenience

Case Study June 2018

How Spotify Increased Premium Subscriptions using Google Optimize 360

Case Study May 2018

During Ramadan in Malaysia and Indonesia, Technology Helps Out All Month Long

Article May 2018

4 Principles for Creating Video Ads That Drive Conversions

Case Study May 2018

YouTube: The Philippines’ Most Popular Online Video Platform

Infographic May 2018

The YouTube Ads People Chose to Watch in Hong Kong, 2018 Q1

Ads Leaderboard April 2018

Celebrating Ramadan in Malaysia and Indonesia: A Day in the Life of a Muslim

Article May 2018

First Impressions Aren’t Everything: Measuring Video Ad Success in the Philippines

Article April 2018

Inside Google Marketing: Drumming Up Interest for Google Maps in India With Data-Driven Creative

Article April 2018

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Tools & Research

Trends + Insights

Learn about consumer trends, from how people are using apps to video consumption on mobile.

Tools for marketers

Shopping Insights

A robust tool that helps you gauge trends by city, region, and season with search volume data for more than 6,000 products and services.

Google Trends

A real-time resource to help you gauge consumer search behaviors and gain key insights into your competitive set. See spikes, troughs, and trends with clear, colorful graphics.

Display Benchmarks

Get up-to-date industry benchmarks for your display campaigns. Filter by country, vertical, ad size, and ad format.

Consumer Barometer

Explore the role of online sources in the consumer journey—from consideration to purchase—across more than 45 countries and 10 product categories.