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A man using a search engine on his mobile phone to look for relevant information and user reviews before making an online purchase.

Feature of the week

How 4 well-known brands drove results by advancing their search strategies

Every day, people turn to the search bar for answers. Search is the top touchpoint for consumers seeking relevant information. See how four brands in APAC enhanced their search strategies to connect with shoppers and drive business growth.

Consumer Insights

Asia Pacific Article
A man using his mobile phone to research before making a purchase decision
Article

From confusion to clarity: How brands can help people make confident purchase decisions with Search

India Article
An Indian shopper looking at accessories for the festive season on an online retail platform
Article

Connecting with India this festive season: 3 micro-shifts brands need to watch

Asia Pacific Article
A woman pointing at different screens and interacting with the business at various touchpoints
Article

How retailers can ensure sustained growth with the right omnichannel strategy

Asia Pacific Article
A man sitting on a lounge chair using a laptop to browse the web
Article

The psychology of consumer behavior: Habits that are set to stick post-pandemic

Asia Pacific Article
A couple traveling with a luggage and a suitcase.
Article

Aerial views: Keeping grounded travelers engaged through apps

Global Interactive Feature
The Rise of Connected TV in APAC
Interactive Feature

The Rise of Connected TV in APAC

Vietnam Article
2 adults and 1 kid watch YouTube on Connected TV during Tết holiday celebration in Vietnam
Article

3 new ways brands can connect with Vietnam this Tết 2022

India Article
A teacher teaching students through an online learning platform.
Article

Taking India’s classrooms online: How EdTech companies can enable digital learning

Marketing Strategies & Innovations

Asia Pacific Perspective
A man pointing at a search bar that says “what is privacy”, “privacy-safe web”, and “first-party data”, and 3 browser windows displaying the faces of different individuals.
Perspective

Key perspectives on data privacy from APAC industry leaders

Asia Pacific Article
A man going through his holiday shopping checklist, purchasing items online via mobile, and having them delivered to his doorstep, demonstrating the importance of omnichannel retailing amid changing consumer behaviours and trends
Article

How retailers in APAC can stand out this shopping season

Asia Pacific Article
3 people playing games that use hybrid monetization models on a laptop, mobile and virtual reality headset
Article

Winning at play and pay: How 12 top mobile game developers score with hybrid monetization

Asia Pacific Article
A woman watching a food product video on mobile that zooms in on a plate of chicken drumsticks
Article

From the crunch to the close-up: 5 tested creative tactics for mouthwatering food ads

Vietnam Case Study
Mai Văn Ninh, head of Game Studio 1, which is owned by gaming startup-turned-tech-unicorn, VNG Corporation.
Case Study

Think and win like a tech unicorn: What game publishers can learn from VNG’s Game Studio 1

India Video
A man pointing at a search bar that says “purpose marketing”, “purpose advertising”, and “advertising for good”, and 4 browser windows displaying the faces of different individuals.
Video

Purposeful advertising: How Mondelez India drove sales for local stores during the pandemic

Watch now
Asia Pacific Perspective
6 individuals attempting to put pieces of a puzzle together
Perspective

What Publicis does to help brands experiment and succeed

Asia Pacific Article
An illustration of 3 people with diverse gender and race
Article

3 practical steps businesses can take to improve gender equality in the workplace

In-Depth Reading

Building more inclusive marketing and diverse corporate cultures

Perspectives, insights and resources for expanding diversity, equity and inclusion in our work and beyond.

31 Articles

Ready, set, play: Insights from the world of gaming

Explore our gaming collection to get insights on the latest trends, opportunities and tips on building marketing strategies.

11 Articles

Experiment with Google Ads

From case studies to testing methodologies, tools and solutions, learn how experimentation can pave your path to proven success.

44 Case Studies

The future of retail has arrived

Stay on top of the latest retail trends and insights that are helping brands improve omnichannel customer experiences.

14 Articles

Marketing lessons from the pandemic

Strategic insights, tools and other resources to help you navigate uncertainties.

53 Articles

Insights on Asia Pacific

Get advice for driving performance in the world's fastest growing internet market.

10 Collections

Insights from industry leaders

Explore our video collection for the latest industry intelligence that's building, shaping and changing marketing and its future.

24 Videos

Getting personal with Indonesia's business leaders

Hear from business leaders in Indonesia on how marketers can prepare for the future and navigate through times of uncertainties.

6 Videos

Tools for marketers

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Google Trends

Gauge consumer search behavior with real-time search trends.

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Test My Site

Test your mobile site speed and deliver a better experience.

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Market Finder

Get data and insights to identify your next global markets.

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Rich Media Gallery

Browse innovative creatives from top advertisers and agencies.