Insights you want.
Data you need.

e-Conomy SEA 2018: Southeast Asia's internet economy hits an inflection point

Japan

Masters of Mobile: Japan

'Tis the season to shop in APAC

Malaysia

Malaysia’s traditional businesses use YouTube to catch up to their digital customers

The role of insights in the modern APAC marketer’s playbook

Hong Kong

The new luxury shopper in Hong Kong

5 reasons to expand your digital strategy into Pakistan

Vietnam

How tuning in to audience insights helped Vietnam’s Vinamilk earn awareness and engagement

The evolution of Search

Australia

Masters of Mobile: Australia and New Zealand Report

Hong Kong

Hong Kong’s smart city evolution creates new digital transformation opportunities

Experiment with Google Ads

How pairing performance ads and YouTube can transform your digital campaigns

Programmatic Guaranteed with BCG & Nielsen: A video series

India

India’s mobile-first ecosystem in numbers

Take a deeper dive

Ad Channel

Tools & Research

Trends + Insights

Learn about consumer trends, from how people are using apps to video consumption on mobile.

Tools for marketers

Shopping Insights

A robust tool that helps you gauge trends by city, region, and season with search volume data for more than 6,000 products and services.

Google Trends

A real-time resource to help you gauge consumer search behaviors and gain key insights into your competitive set. See spikes, troughs, and trends with clear, colorful graphics.

Display Benchmarks

Get up-to-date industry benchmarks for your display campaigns. Filter by country, vertical, ad size, and ad format.

Consumer Barometer

Explore the role of online sources in the consumer journey—from consideration to purchase—across more than 45 countries and 10 product categories.