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Feature of the week

Driving Extra Reach on YouTube with cross-media measurement tools: Learnings from 3 Indonesian brands

With new audiences coming online every day, marketers have a new challenge: planning and measuring campaigns across screens. Learn how companies in Indonesia used Google’s cross-media reporting tool (XMR) to measure and improve how YouTube contributes to their brand.

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Looking back to move forward: The 2020 APAC Year in Search Report

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Getting personal: Ganesan Ampalavanar, President Director of Nestlé Indonesia, on preparing for an unknown future

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How DBS reinvents brand campaigns through innovative storytelling and a full-funnel approach

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Roll out the red carpet: How content players are turning to YouTube for marquee launches

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Important lessons for embracing customer lifetime value

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3 ways to plan for performance and privacy in iOS app marketing

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Inside Google Marketing: How we (finally) proved the value of influencer marketing

A man of color sits sideways in a chair, pointing toward a large video screen as if directing a movie.

Perspective

Inside Google Marketing: How Media Lab maximizes YouTube video ad results

An array of video screens, showing how-to and shopping videos, surround a loud speaker and a large red YouTube play button.

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5 ways brands are adapting to shifts in video viewership to drive results

Marvin Chow, VP of Consumer Apps Marketing at Google

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Building more inclusive marketing and diverse corporate cultures

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Ready, set, play: Insights from the world of gaming

Explore our gaming collection to get insights on the latest trends, opportunities, and tips on building marketing strategies.

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Watch it here first: Learnings from APAC’s industry leaders

Explore our video collection for the latest industry intelligence that's building, shaping, and changing marketing and its future.

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Experiment with Google Ads

Glean insights from the learnings of our key experiments with various brands across different industries and markets.

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Going digital: How publishers can win in APAC

Discover how publishers can step up their digital capabilities by de-siloing their teams, using data-driven solutions, and more.

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Level Up: A Guide to Succeed in Asia’s Gaming Market

Explore this gaming collection to uncover new developments, intriguing trends, and untapped markets on the rise in this vibrant region.

4 Infographics

Insights on South East Asia

Get advice for driving performance in the region’s $100 billion internet economy.

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Insights on India

Find out more about the second-largest digital market in the world with more than 500M internet users.

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Insights on Greater China

See how to stand out in this powerful digital and economic hub that encompasses China, Taiwan, and Hong Kong.

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Insights. Ideas. Inspiration.

Driving Extra Reach on YouTube with cross-media measurement tools: Learnings from 3 Indonesian brands

Local picks

Looking back to move forward: The 2020 APAC Year in Search Report

Getting personal: Ganesan Ampalavanar, President Director of Nestlé Indonesia, on preparing for an unknown future

How DBS reinvents brand campaigns through innovative storytelling and a full-funnel approach

Inside Google Marketing: Tips on discovering and attracting the right talent

What We’ve Learned From Over a Year of COVID

Inside Google Marketing: Tips on retaining and developing talent

Roll out the red carpet: How content players are turning to YouTube for marquee launches

Important lessons for embracing customer lifetime value

Global insights

3 ways to plan for performance and privacy in iOS app marketing

Inside Google Marketing: How we (finally) proved the value of influencer marketing

Inside Google Marketing: How Media Lab maximizes YouTube video ad results

5 ways brands are adapting to shifts in video viewership to drive results

4 COVID-era trends that will have a lasting impact on the products and experiences people want

Building more inclusive marketing and diverse corporate cultures

In-Depth Reading

Ready, set, play: Insights from the world of gaming