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Feature of the week

Winning the hearts and minds of Vietnamese people during Tết

From collaborating with content creators to creating personalized and inspirational content, here are four trends from this year's Tết to help marketers better reach and connect with Vietnamese consumers for Tết 2021.

Local picks

Collection
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Collection

Navigating uncertainty in an evolving market

Asia Pacific Article
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Article

First-party data playbook for marketing: A guide to inspire APAC brands

India Video
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Video

Rethinking video ads: How effective creatives can be rooted in insights

Watch now
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Presentation

Smarter Digital City 4.0: Accelerating with AI

Asia Pacific Article
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Article

How content creators and distributors can engage audiences on their living room TV

Southeast Asia Report
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Report

e-Conomy SEA 2020: Resilient and racing ahead — What marketers need to know about this year's digital shifts

India Article
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Article

10 insights for engaging Indian shoppers at the online beauty and personal care counter

Vietnam Report
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Report

Vietnam’s search for tomorrow: Insights for brands

Global insights

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The update - i leader di Google e gli esperti del settore condividono insight utili ai professionisti del marketing in questo momento.
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The Update

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Collection

Building more inclusive marketing and diverse corporate cultures

Perspective
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Perspective

The future of commerce is here. Are you ready?

In-Depth Reading

Level Up: A Guide to Succeed in Asia’s Gaming Market

Explore this gaming collection to uncover new developments, intriguing trends, and untapped markets on the rise in this vibrant region.

4 Infographics

Going digital: How publishers can win in APAC

Discover how publishers can step up their digital capabilities by de-siloing their teams, using data-driven solutions, and more.

14 Articles

Watch it here first: Learnings from APAC’s industry leaders

Explore our video collection for the latest industry intelligence that's building, shaping, and changing marketing and its future.

19 Videos

Experiment with Google Ads

Glean insights from the learnings of our key experiments with various brands across different industries and markets.

23 Case Studies

Insights on APAC region

Learn about the world’s fastest growing internet market that’s home to 60% of the global population.

10 Articles

Insights on South East Asia

Get advice for driving performance in the region’s $100 billion internet economy.

18 Articles

Insights on India

Find out more about the second-largest digital market in the world with more than 500M internet users.

10 Articles

Insights on Greater China

See how to stand out in this powerful digital and economic hub that encompasses China, Taiwan, and Hong Kong.

10 Articles

Tools for marketers

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Google Trends

Gauge consumer search behavior with real-time search trends.

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Test My Site

Test your mobile site speed and deliver a better experience.

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Market Finder

Get data and insights to identify your next global markets.

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Rich Media Gallery

Browse innovative creatives from top advertisers and agencies.