How online video is empowering consumers in India to take action

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August 2019 Video, India

Online video has long been seen as a tool to build brand awareness. But after speaking to people around the world about why, how, and when they watch online videos, it’s clear that consumers use video at every stage of their journey. Here, we share insights about consumers in India that marketers should take note of.

Year in Search — India: Insights for brands