In the spirit of Ramadan and Eid al-Fitr, brands across APAC used video to highlight values of the Holy Month like family, introspection, and generosity. Whether it’s Pantene Indonesia’s search for forgiveness or Heinz and Petronas’ focus on family and food, these ads tell powerful emotional stories in tune with Muslims’ aspirations and beliefs during the celebrations.

P&G #AkuPilihMaafIbu | Apakah pilihan kamu benar tahun ini? (Ramadhan 2019 - Aku Pilih Maaf Ibu)

Brand Pantene Indonesia
1

MATAHARI: MAKNAI KEBERSAMAAN DENGAN SALING MELENGKAPI

Brand MATAHARI
2

Kecap ABC Ajak Suami Sejati Masak Sahur

Brand HeinzABC
3

Ayu Galoyo Ep.1 | Puasa Cari Jodoh

Brand Hansaplast Indonesia
4

#PETRONAS Raya 2019 – Rendang SoRaya

Brand PETRONAS
5

Malaysia Airlines Hari Raya 2019 | Sama-Sama Balik Kampung

Brand Malaysia Airlines
6

TNB Raya 2019 - Konvoi Epik Fantastik

Brand TENAGAofficial
7

Levi’s® RAMADAN 2019 (Musician)

Brand Live in Levi's
8

Ghar Wali Eid — Vivo V15 Series

Brand Vivo Pakistan
9

Hari Raya with #HafandHaf

Brand govsingapore
10

Methodology

The YouTube Ramadan Ads Leaderboard is a list of the top 10 most popular videos from Indonesia, Malaysia, Pakistan, and Singapore, screened between April 2019 and June 2019. These ads are ranked in no particular order, selected by an algorithm that factors in organic and paid views, watch time, and audience retention.

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