Creative storytelling at its best shines through again in our December leaderboard. Looking at the top 3 ads, what stood out were: Ads with a twist: Whoever thought bathroom appliances could be made to look so cool? Well, Kerovit can. The Indian bathware brand combined the groovy moves of a Bollywood actress set to a bass-heavy soundtrack to top our leaderboard. In our third-most viewed ad, a Korean gaming company found a fresh spin to the way celebrity endorsement ads were being shot -- and fans loved it. Ads of varying lengths: 30 seconds, 60 seconds, 240 seconds -- they all work, which proves that if your creative storytelling spin is fresh, fun and unique, people will watch and stay engaged. Ads leveraging full sight and sound: In all three ads, music plays such an integral part of the storytelling. Don't forget to pair your creative with a compelling soundtrack for the best effect.