Creative storytelling at its best shines through again in our December leaderboard. Looking at the top 3 ads, what stood out were: Ads with a twist: Whoever thought bathroom appliances could be made to look so cool? Well, Kerovit can. The Indian bathware brand combined the groovy moves of a Bollywood actress set to a bass-heavy soundtrack to top our leaderboard. In our third-most viewed ad, a Korean gaming company found a fresh spin to the way celebrity endorsement ads were being shot -- and fans loved it. Ads of varying lengths: 30 seconds, 60 seconds, 240 seconds -- they all work, which proves that if your creative storytelling spin is fresh, fun and unique, people will watch and stay engaged. Ads leveraging full sight and sound: In all three ads, music plays such an integral part of the storytelling. Don't forget to pair your creative with a compelling soundtrack for the best effect.

1

Kerovit New Brand Film, Featuring Anushka Sharma - #KerovitIsFreedom

Brand Kerovit By Kajaria
2

클래시 로얄 일본 애니메이션 광고 [카드에 마음을 담아!] 편

Brand 클래시 로얄
3

[검은사막 X 오연서] Episode 1. '신규캐릭터 란' 편

Brand 검은사막
4

【ŠKODA x 抖肩兄弟 “聰明的 就懂” MV全球首播!】

Brand ŠKODA Taiwan
5

安全装備 みんなの安全安心プロジェクト 「安全安心ドライビングスクール 俺様教官 篇」 ダイハツ公式

Brand Daihatsu Official
6

クラロワTVCM「きみの想いを、カードにこめろ」篇(30秒

Brand クラッシュロワイヤル (クラロワ)公式
7

“PS4”「モンハンワールド 山田からのお年玉」篇

Brand PlayStation Japan
8

Bharti Singhs' wedding Shopping at Big Bazaar

Brand Big Bazaar
9

[야생의 땅: 듀랑고] 사전예약 TVC - 워프스토리 1편

Brand 넥슨 YouTube
10

Honda PCX – Book Now!

Brand Welovehonda Indonesia

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