Valentine’s Day and Chinese New Year took centre stage in February’s leaderboard. At the top of the list, SHOPEE’s ad combines a real-life celeb couple with a catchy jingle in a 30-second celebration of gift giving. Vietnam’s GunPow Mobile explores the festive theme of “Tet” in its 5-min ad. While Apple Singapore’s ad is a 7-min short film set against the backdrop of the Spring Festival in China. Varying ad lengths with varying themes and tones. Their shared recipe for success? Combining celebrated cultural moments with creative approaches to storytelling.

1

Shopee TVC: Ada Shopee, Selalu di Hati (30 sec.)

2

GunPow Mobi: Cùng Huỳnh Lập Chơi Loto Tết 2018

3

Three Minutes — A Short Story by Peter Chan — Apple

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#PETRONAS CNY 2018: A Long Way Home

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陈颖恩×谢少唐×古洁縈《春天有个梦想》- 2018年最激励人心、最具正能量的贺岁歌曲

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【#恋チャ】第1話「ずっと一緒にいられると思っていた」|恋のはじまりは放課後のチャイムから

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[GUNNY MOBI] - PHŨ BẠN VÀ CÁI KẾT

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リカちゃん「サーティワン アイスクリームショップ」おしごと体験

9

[CAR] NEXO #04. 3rd EYE

10

OPPO F5 Sidharth Limited Edition

Video views counted between 31st January 2018 and February 2018.

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