Valentine’s Day and Chinese New Year took centre stage in February’s leaderboard. At the top of the list, SHOPEE’s ad combines a real-life celeb couple with a catchy jingle in a 30-second celebration of gift giving. Vietnam’s GunPow Mobile explores the festive theme of “Tet” in its 5-min ad. While Apple Singapore’s ad is a 7-min short film set against the backdrop of the Spring Festival in China. Varying ad lengths with varying themes and tones. Their shared recipe for success? Combining celebrated cultural moments with creative approaches to storytelling.