The No.1 most-viewed ad for January combines the star power of a Japanese celebrity with breathtaking in-game action and sound effects from a top-selling game title. The result? A compelling 60-second spot full of sound, action and comedy to delight fans. In second place is a 12-minute coming-of-age micro-movie, complete with orchestral soundtrack, which celebrates the values of family, love and companionship. Rounding up the top three is another 60-second ad from the long-running Santaro series featuring heroes from popular Japanese fairy tales. What these all have in common is a fresh and unique approach to creative storytelling that takes full advantage of YouTube’s lean-in, sound-on video viewing experience.