Creative storytelling continues to lead the way in Hong Kong's Ads Leaderboard this quarter, with creative ads that speak to common themes: IKEA Hong Kong shows the humorous side to co-parenting, Bank of China introduces the newest bills with iconic local scenes, and Mentholatum collaborates with a local YouTube creator for a humorous skit on dating — with a twist.

1

給家人更好的 : 媽媽篇

Brand IKEA Hong Kong Creative Agency Metta Communications Media Agency Mindshare Hong Kong Limited
2

中銀香港創造您與我的鈔票 細味香港事、香港情

Brand 中銀香港 Bank of China Hong Kong Creative Agency OVAL Design Limited Media Agency Strategic Venture Limited
3

adidas Originals | Original is never finished

Brand Adidas Hong Kong Creative Agency Johannes Leonardo Media Agency Carat Media Services Hong Kong Limited
4

HSBC Life 滙豐保險 — 承諾之後 才是承諾開始

Brand HSBC Hong Kong Creative Agency Saatchi & Saatchi Hong Kong Media Agency PHD Hong Kong
5

突發!達哥首度回應媾女一事

Brand Mentholatum Hong Kong Creative Agency French Rotational Production Limited Media Agency WE Communications (HK) Co Ltd

Methodology

The ranking of ads in the leaderboard is determined by an algorithm that factors in organic and paid views, watch time, and audience retention.

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