Creative storytelling continues to lead the way in Hong Kong's Ads Leaderboard this quarter, with creative ads that speak to common themes: IKEA Hong Kong shows the humorous side to co-parenting, Bank of China introduces the newest bills with iconic local scenes, and Mentholatum collaborates with a local YouTube creator for a humorous skit on dating — with a twist.

給家人更好的 : 媽媽篇

Brand IKEA Hong Kong Creative Agency Metta Communications Media Agency Mindshare Hong Kong Limited
1

中銀香港創造您與我的鈔票 細味香港事、香港情

Brand 中銀香港 Bank of China Hong Kong Creative Agency OVAL Design Limited Media Agency Strategic Venture Limited
2

adidas Originals | Original is never finished

Brand Adidas Hong Kong Creative Agency Johannes Leonardo Media Agency Carat Media Services Hong Kong Limited
3

HSBC Life 滙豐保險 — 承諾之後 才是承諾開始

Brand HSBC Hong Kong Creative Agency Saatchi & Saatchi Hong Kong Media Agency PHD Hong Kong
4

突發!達哥首度回應媾女一事

Brand Mentholatum Hong Kong Creative Agency French Rotational Production Limited Media Agency WE Communications (HK) Co Ltd
5

Methodology

The ranking of ads in the leaderboard is determined by an algorithm that factors in organic and paid views, watch time, and audience retention.

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