From 15 seconds to more than one hour, the ads on this year's Top Ten Most Popular Ads in Indonesia (H1 2018) show a range of lengths and themes. Ramayana Department Store, the national chain founded in 1978, created a digital campaign with millions of views. For the first time, the Directorate General of Tax created a 15-second YouTube ad to promote online “e-filing” and remind Indonesians of the looming deadline to submit their annual income tax forms. And in another first, Vivo uploaded their over ninety-minute long launch concert for the Vivo V9 phone with beautiful imagery from Candi Borobudur.

1

Ramayana Ramadhan #KerenLahirBatin Menyambut Lebaran. Iklan Ramadan Ramayana.

Brand Ramayana Department Store
2

MATAHARI: PERBEDAAN BUKAN HALANGAN UNTUK SALING MENJAGA

Brand MATAHARI Department Store
3

Be Safety Leaders : Amazing Road [FITUR KEAMANAN dan KESELAMATAN MOBIL TOYOTA]

Brand Toyota Indonesia
4

GO-JEK Versi Kamu: Gozali

Brand GO-JEK Indonesia
5

MUTE - Rhythm Through Silence #EPISODE 1

Brand WRP Official
6

Cara belajar Iqbaal Ramadhan dengan Aplikasi Ruangguru

Brand Ruangguru
7

Wujudkan Mimpi Bisnismu, #MulaiAjaDulu di Tokopedia

Brand Tokopedia
8

Vivo V9 Grand Launch at Borobudur

Brand Vivo Indonesia
9

Tips Berpakaian untuk Tubuh Mungil

Brand HIJUP
10

Iklan Layanan Masyarakat E-Filing

Brand Direktorat Jenderal Pajak

Methodology

The ranking of ads in the leaderboard is determined by an algorithm that factors in organic and paid views, watch time and audience retention.

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