In YouTube's first full year of operation in the country, Pakistani advertisers took full advantage of YouTube's creative canvas to engage consumers in unconventional ways: Ads that entertain and take their time: Long-form ads dominate the list as brands use YouTube's flexible TrueView ad format to focus on telling compelling stories. Lights, camera, music! Coke, Cornetto, Lifebuoy and Pepsi's music videos are best enjoyed on YouTube, where 95% of ads are played with sound on. Seizing meaningful moments: Surf Excel and Sunsilk told stories around aspirational and seasonal moments that viewers relate to.

1

Sahir Ali Bagga & Aima Baig, Baazi, Coke Studio Season 10, Episode 3.

Brand Coke Studio Creative Agency Ogilvy & Mather Media Agency Starcom/Digitz
2

Surf Excel Ramazan 2017 | #NekiEkIbadat

Brand Surf Excel Pakistan Creative Agency Mullen & Lowe Media Agency Mindshare
3

Sunsilk Wedding Diaries

Brand Sunsilk Pakistan Creative Agency JWT Media Agency Mindshare
4

The New Adventures of Paddle Pop Full Movie

Brand Paddle Pop Pakistan Creative Agency Paddle Pop Pakistan Media Agency Mindshare
5

Yeh Kya hua by Komal Rizvi #CornettoPopRock2

Brand Cornetto Pakistan Creative Agency Body Beat Pakistan Media Agency Mindshare
6

Telenor 4G - Jo Har Pakistani Chahay

Brand Telenor Pakistan Creative Agency Ogilvy & Mather Media Agency OMD
7

Dr. Lifebuoy vs Jaraseem Full Song

Brand Lifebuoy Pakistan Creative Agency Mullen & Lowe Media Agency Mindshare
8

Mirchi Ko Sprite Kar - TVC

Brand Sprite Pakistan Creative Agency Ogilvy & Mather Media Agency Starcom/Digitz
9

Oye Kuch Kar Guzar: Episode 1 – The Journey Begins

Brand djuice Pakistan Creative Agency Adcom Media Agency OMD
10

Launch Song | #PepsiBattleOfTheBands

Brand Pepsi Pakistan Creative Agency Saatchi Media Agency Mindshare

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