Vietnamese often celebrate Tet with traditional music, fireworks and fun gatherings with friends and family. The videos featured in this list also showcase the festive atmosphere and warm family reunion stories. The 3 trends that stand out include: 1) Combining celebrities with creative content: Personalities that have large followings such as Soobin Hoang son, My Tam, Bich Phuong... will draw in viewers when smartly combined with the brands' creative content. 2) Longer duration ads: If we look at the length of these Top 10 videos, all are longer than the standard 30-second spot of a TV commercial. This tells us audiences will stay engaged as long as brands tell them stories that are really compelling. 3) Stories over branding: People head to YouTube as an entertainment destination. Brands who prioritize fun, creative storytelling vs more product-focussed ads like a regular TV commercial will capture the hearts of their audiences on YouTube.

1

ĐI ĐỂ TRỞ VỀ 2 OFFICIAL | CHUYẾN ĐI CỦA NĂM | SOOBIN HOÀNG SƠN

Brand Tien Cookie Creative Agency Redder Media Agency Pinetech
2

OMO TẾT 2018 - Tết trọn vẹn là khi…

Brand Việt Nam OMO Creative Agency Mullen Lowe Media Agency Mindshare
3

Knorr – Vị Nào Làm Nên Tết?

Brand Knorr Viet Nam Creative Agency Mullen Lowe Media Agency Mindshare
4

Comfort Thơm Mát Ngất Ngây - Ôm Đầy Hương Tết

Brand comfortvietnam Creative Agency Ogilvy Media Agency Mindshar
5

"ĂN TẾT NGON, NHẸ DÁNG SON" CÙNG MỸ TÂM

Brand Trà TEA+ Plus Creative Agency JWT Media Agency Mindshare
6

Ly Cà Phê Sữa Thính | MV Bích Phương Valentine 2018

Brand Vinamilk Creative Agency DSquare Media Agency Redder
7

PHIM NGẮN HAY TẾT 2018 I Đúng Tết nhà mình rồi Muối ơi - Vũ Ngọc Đãng | NSND Ngọc Giàu -Jun Phạm 365

Brand YEAH1TV Media Agency Mindshare
8

HÀI TẾT TRẤN THÀNH MỚI NHẤT | Bí kíp đổi vận - Lên là lên luôn

Brand 7UP Vietnam Creative Agency Redder Media Agency Mindshare
9

HÀI TẾT TRẤN THÀNH 2018 MỚI - LÌ XÌ TIẾNG CƯỜI!!!

Brand YEAH1TV Creative Agency Redder Media Agency Mindshare
10

Đón Tết phải lớn cùng Samsung

Brand Samsung Vietnam Creative Agency Ogilvy Media Agency Starcom/Performics

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