Vietnamese often celebrate Tet with traditional music, fireworks and fun gatherings with friends and family. The videos featured in this list also showcase the festive atmosphere and warm family reunion stories. The 3 trends that stand out include: 1) Combining celebrities with creative content: Personalities that have large followings such as Soobin Hoang son, My Tam, Bich Phuong... will draw in viewers when smartly combined with the brands' creative content.
2) Longer duration ads: If we look at the length of these Top 10 videos, all are longer than the standard 30-second spot of a TV commercial. This tells us audiences will stay engaged as long as brands tell them stories that are really compelling.
3) Stories over branding: People head to YouTube as an entertainment destination. Brands who prioritize fun, creative storytelling vs more product-focussed ads like a regular TV commercial will capture the hearts of their audiences on YouTube.
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