With the FIFA World Cup in full swing, this special edition Leaderboard celebrates the most popular global video ads relating to soccer and the international enthusiasm around the 2018 World Cup.

1

Mostra Tua Força, Brasil - A Música da Seleção #issomudaojogo

Brand Itaú Creative Agency Africa Media Agency Africa
2

Guaraná Antarctica | Jardim Peri Street | #TudoPelaSeleção

Brand Guaraná Antarctica Creative Agency F/Nazca Saatchi Saatchi Media Agency F/Nazca Saatchi Saatchi
3

Nike Futebol Apresenta: Vai na Brasileiragem

Brand Nike Creative Agency Wieden+Kennedy BR Media Agency Wieden+Kennedy BR
4

Gatorade | Heart of a Lio

Brand Gatorade Creative Agency TBWA\CHIAT\DAY Los Angeles Media Agency OMD + Resolution Media
5

Made Defiant: The Mixtape ft. Neymar Jr., Kane, Özil and Mendy | Beats by Dre

Brand Beats by Dre Creative Agency Beats Internal Creative Directors Media Agency PMG
6

Videoclip Allá se juega, acá lo vives - PEPSI® feat. Carlos Vives

Brand Pepsi Creative Agency Sancho Media Agency OMD
7

#ScreamLoud and Watch 2018 FIFA World Cup RussiaTM on SonyLIV

Brand SonyLIV
8

Longest Goal Celebration Ever - GEICO

Brand GEICO Insurance Creative Agency The Martin Agency
9

Create the Answer – adidas

Brand adidas Creative Agency 72&Sunny Media Agency Carat Global
10

SAMAN með Coca-Cola

Brand Coca-Cola

YouTube Ads Leaderboard World Cup

For this special edition, these are the top watched ads that relate to football, and are promoted during the hype around this year’s World Cup. Ads are determined by an algorithm that factors in organic and paid views, watch time and audience retention. The list is based on YouTube global data, June 1-20, 2018.

 

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