Soul
searching
People are finding their place in the world and discovering who they can be.
They’re proud locals but they also identify with global culture.
+20% YOY search interest in
kpop in India and Australia
+90% YOY search interest in
local guide program in India
They’re reclaiming their physical and mental health.
+100% YOY search interest in
how to handle stress in Malaysia
+230% YOY search interest in healing in Indonesia
They’re defining personal, professional fulfillment on their own terms.
+100% YOY
search interest in
work life balance
in Thailand
+110% YOY
search interest in
great resignation
in Singapore
Value
hunting
People are rethinking what they value and how they spend.
They’re weighing their options as costs rise.
+160% YOY search interest in
which one in the Philippines
+260% YOY search interest in
price of goods in Vietnam
+10% YOY search interest in
second hand clothes in Vietnam
+30% YOY search interest in
electric car in Japan
They’re discovering sustainability as a way to keep things affordable.
They’re seeking out trusted brands that care.
+20% YOY search interest in terms with good ratings in Hong Kong
+60% YOY search interest in
brand reputation in South Korea
Finding
joy
People are determined to live life to the fullest, even amid uncertainty.
They’re going for little luxuries and cheap thrills.
+130% YOY search interest in
best buffets in the Philippines
+110% YOY search interest in
live music in Singapore
They’re traveling again, even if on
a budget.
+110% YOY search interest in cheap flights in Australia
+80% YOY search interest in international trip in India
They’re using online services
to simplify their offline lives.
+260% YOY search interest in doctor anywhere in Singapore
+150% YOY search interest in
top up e-wallet in Indonesia