How omnichannel retailers can maximize impact this shopping season

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Sally Jeffery, Prajwal Chinta / August 2020

The events of this year have completely transformed the way of life — especially when it comes to shopping. Whether it’s replenishing the refrigerator or stocking up on household items, consumers are doing it all online — browsing, searching, and purchasing.

South East Asia saw a 62% increase in Shopify store creations between April to May compared to the previous year.1 With new online storefronts to capture the attention of a growing digital shopper population, expectations for fast, frictionless e-commerce experiences are on the rise. This behavior will have lasting effects as 70% of shoppers will continue to shop the categories they began to buy online due to the pandemic.2

As e-commerce grows, retailers shouldn’t forget about brick-and-mortar shoppers. Many people still appreciate the immediacy and tangibility of shopping in a physical store. 79% of APAC mobile-first shoppers typically look for information online, as they shop in physical stores.3 Therefore, it is imperative for retailers to create omnichannel experiences that are easy, intuitive, and reliable.

Click through to see how you can respond to evolving consumer behavior as we enter this shopping season.

Contributors: Jasmine Li, Associate Product Marketing Manager - Retail; Aaqib Hasnain, Product Marketing Manager - SAF, SG Hub, MY

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