From playing to paying: The art of monetizing games in Asia

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Rohini Bhushan / August 2020

With so many different gamers to reach, market nuances to consider, and ways to drive revenue, choosing the right monetization model to succeed in Asia is challenging but crucial —  especially in the wake of COVID-19.

The third installment of our new series of insights on Asia’s gaming market, commissioned and organized with Niko Partners, explores how monetization models are evolving to serve Asia’s diverse, growing user bases. Discover where certain models are thriving and why more developers are embracing a hybrid solution.

Play like a girl: Key ways to engage one of Asia’s fastest growing gaming audiences