Rise of the player-fan: The growing opportunity of mobile esports in Asia

Download
Rohini Bhushan / July 2020

Esports — organized video game competitions between fully fledged professional teams or amateur players — has transformed gaming on a global scale by giving spectators the power to participate. But as mobile technology catches up to its PC and console counterparts, mobile esports is quickly taking the spotlight — and gamers in Asia are stealing the show.

In the second installment of our new series of insights on Asia’s gaming market, commissioned and organized in partnership with Niko Partners, we explore the growth of mobile esports, the impact of COVID-19 on at-home gaming and streaming, and ways gaming developers and executives can tap into gamers’ desire for connection, competition, community, and completion.

Play like a girl: Key ways to engage one of Asia’s fastest growing gaming audiences