Lessons of resilience from Hong Kong businesses

Hong Kong

Lessons of resilience from Hong Kong businesses

In this collection, Leonie Valentine, managing director of sales and operations of Google Hong Kong sits down with four Hong Kong brands that weathered the storm of the pandemic, by turning challenges into new marketing opportunities with the help of digital tools and a willingness to experiment. Read through the interviews with CXOs from Prudential, Casetify, CSL, and Mentholatum to learn how they took lead during trying times to reach audiences in a targeted, efficient, and measurable way.