Should all marketing be performance marketing?

Should all marketing be performance marketing?

Host
Aditya Swamy, Director of Agency Partnerships and Create with Google, Google India
Guests
Prasad Shejale, Founder and CEO, Logicserve Digital
Pallav Jain, Co-CEO, Performics
Published
October 2020

While many have looked at automation as a threat, in India, the real threat comes from ignoring automation. In this video, Prasad Shejale — founder and CEO of Logicserve Digital and Pallav Jain — co-CEO of Performics join Google India’s Aditya Swamy — director of agency partnerships and Create with Google, to talk about how digital marketing has evolved in 2020. Through this fireside chat, they address the tension between search and e-commerce, bust the myths around automation, and discuss the importance of performance marketing in an uncertain and ever-changing landscape.

Driving significant, profitable growth with Google Search