Understanding the mobile gamer’s motivation to play and pay in India

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Aneesh Chopra, Jyoti Malladi / August 2020

India’s growing gaming industry is expected to boast 440 million gamers by 2022.1 Gamers aren’t just growing in number, they also want to play more. Time spent gaming rose by 41% in India between February and March 2020.2

What’s behind it? Google and Ipsos Research Pvt. Ltd have developed this infographic to help you better understand the Indian mobile gamer and to help make your game the game of choice.

India mobile gaming v2

Contributors: Parul Sharma, Marketing Manager, CMI India; Parul Tyagi, Developer Marketing Manager, Platforms & Ecosystem

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