YouTube: Pakistan's most popular online video platform

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January 2019 Video, Pakistan

To help marketers understand Pakistan’s video-viewing behavior, we conducted a YouTube Profiling Study with Kantar TNS. “Our YouTube profiling research shows that although YouTube only became available again in Pakistan a couple of years ago, it's already established itself as the favorite online video destination of the country,” said Matt Beal, senior consultant at Kantar TNS.

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