Insights on Vietnam

Insights on Vietnam

In the last decade alone, the number of internet users in Vietnam has tripled to 49M (just over half of the total population). Fueled by a rapidly expanding economy and a young population, 74% of Vietnamese access the internet daily mainly to chat, shop, watch video and connect on social media. Like many Southeast Asian countries, Vietnam skipped the desktop era and went straight to mobile: around 72% of Vietnamese adults now use a smartphone.