Top 3 insights from The Update so far

Top 3 insights from The Update so far

Series
The Update
Published
November 2020

Learn what Googlers and leading marketers have discovered so far in 2020. For example, Christina Tosi, chef and owner of Milk Bar, has taught us that opportunity favors the first mover. Marvin Chow, VP of consumer apps marketing at Google, revealed that businesses can thrive by making people their purpose. Hear these quick tips and other expert advice to help your business thrive and succeed in changing times.

For the full library of The Update, head over to g.co/theupdate.

0:01

>> SHAR CAESAR DOUGLAS: What advice do you have for other businesses?

0:11

>> GORDON RAMSAY: What's the first thing you do

0:12

when you got up to a 10-meter board?

0:15

You spend the next 10 minutes debating should I jump.

0:16

But the minute you jump,

0:18

you can't wait to get back up there again.

0:22

Get that content out, strategize, break down the comments,

0:24

find the general consensus of the feedback,

0:26

and then move on from there.

0:28

>> CHRISTINA TOSI: We're naturally making a shift,

0:32

and we're pivoting to more sales online.

0:35

That is challenging us to look at the ways in which

0:38

our business interacts from operations and fulfillment on down.

0:41

>> GEORGE HANSON: We had to make really fast decisions

0:42

around how we were going to pivot.

0:46

We were still able to filter all of our decisions through the principles of:

0:50

How do we protect our employees and our customers?

0:53

How do we protect the brand, and then how do we emerge stronger?

0:57

>> MARVIN CHOW: Being human is about understanding the people

1:01

and what they're going through, and how you can uniquely help them.

1:04

>> VIDHYA SRINIVASAN: Marketers really need to listen like never before,

1:08

especially because the situation is really fast evolving.

1:11

>> JASON SPERO: Talking to the people that you need to consult and understanding:

1:13

What is your business trying to accomplish?

1:15

Then you can rally your entire org around

1:17

what you want your marketing to do in service of that.

1:23

>> MARCELO ALBA: When things change, listen and ask.

1:24

We've been asking questions like:

1:30

What is useful? What is helpful? What kinds of content do you like right now?

1:34

Understanding that is helping us design for the user

1:37

as opposed to design for the user of three months ago.

1:39

>> MARLA KAPLOWITZ: There are many studies that have been done,

1:41

that if you go it alone,

1:44

it will take you much longer than if you bring in external partners.

1:46

>> JERRY DISCHLER: I've learned a lot from meeting with customers

1:48

and partners around the world.

1:52

It's clear that there are things that we can do to help, and we want to help.

1:54

We're committed to helping you and your business

1:57

weather the storm and then thrive and succeed.

The Update: Designing strategically for all