One minute with … Christine Chen

One minute with … Christine Chen

Guest
Christine Chen, Partner, Head of Communications Strategy at Goodby Silverstein & Partners
Published
June 2020

We spent a minute with Christine Chen, partner and head of communications strategy at Goodby, Silverstein & Partners. Watch the interview to find out what she’d be doing if she hadn’t gone into advertising.

0:01

Interviewer: If you hadn't chosen this career path, what

0:03

do you think you'd be doing right now?

0:05

Christine Chen: I think I would love to be a detective.

0:08

I think that would be fun to have a detective agency.

0:09

[GRAPHIC INTRO]

0:11

Interviewer: Who are you?

0:13

Christine Chen: I'm Christine Chen.

0:16

I'm the head of communications strategy and partner at Goodby

0:17

Silverstein & Partners.

0:20

Interviewer: How would your team describe you in one word?

0:21

Christine Chen: Sharp.

0:23

It's good or bad, depending.

0:25

Interviewer: What is your professional mantra?

0:27

Christine Chen: Don't be easily satisfied.

0:29

Interviewer: What's the last thing you had to teach someone?

0:32

Christine Chen: The difference between a trend and an insight.

0:34

Interviewer: When you hit a creative block, how do you

0:35

unstick yourself?

0:37

Christine Chen: I have to create some distance.

0:41

Think about something else, maybe watch some happy videos and get into a good mood and

0:42

then come back.

0:43

Interviewer: What do you like to watch on YouTube?

0:45

Christine Chen : I just watched a bunch of recipes for Lunar

0:46

New Year.

0:48

Interviewer: How do you inspire the next generation of

0:49

creative minds?

0:51

Christine Chen: I think it's all about giving them space so

0:56

that they can find themselves in their own version of creativity and modeling that behavior

1:00

for them so that they know a good idea can truly come from anywhere.

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