One minute with … Renato Fernandez

One minute with … Renato Fernandez

Guest
Renato Fernandez, Chief Creative Officer at TBWA\Chiat\Day Los Angeles
Published
June 2020

We spent a minute with Renato Fernandez, chief creative officer of TBWA\Chiat\Day Los Angeles. What’s one surprising thing you’d find on his desk? Watch the interview to find out.

0:01

Interviewer: What was your very first job?

0:06

Renato Fernandez: I start at eight years old as a cartoonist,

0:07

[GRAPHIC INTRO]

0:09

Interviewer: Who are you?

0:10

Renato Fernandez: I'm Renato Fernandez

0:14

I am the chief creative officer of TBWA\Chiat\Day Los Angeles.

0:16

Interviewer: What does that mean?

0:17

Renato Fernandez: I mean that I'm the boss.

0:19

Interviewer: Why did you get into this business?

0:20

Renato Fernandez: Storytelling.

0:22

I love to tell stories.

0:24

Interviewer: What would I be surprised to find on your desk?

0:26

Renato Fernandez: An actual newspaper.

0:27

I read them almost every day.

0:30

Interviewer: What's the biggest misperception people have about you?

0:32

Renato Fernandez: They confuse me with my twin brother.

0:35

Interviewer: What's the best professional wisdom anyone has ever given you?

0:38

Renato Fernandez: Always work for people that you admire.

0:41

Interviewer: If you hadn't chosen this career path, what

0:42

do you think you'd be doing right now?

0:45

Renato Fernandez: These are tough, spiritual questions…

0:47

Playing the guitar.

0:49

Interviewer: How would your team describe you in one word?

0:50

Renato Fernandez: Resilient.

0:52

Interviewer: Where do you see yourself in 10 years?

0:55

Renato Fernandez: Hopefully enjoying the fact that we built

0:56

the future of advertising.

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